Adding a tactile element to your brand experience will strengthen your material communication. Have you ever thought about using the same texture across a variety of printed material to unify your brand?
As we move about our day, we’re bombarded with thousands of branded images. Most of them are white noise, but others manage to cut through the clutter and intrigue us.
What ingredients form the perfect recipe to whet the appetite of any print shop owner? Try a dollop of enormous ROI potential, a pinch of minimal initial investment, and a splash of high-demand product.
For the past two years, Chris Fritton has been on the road, traveling to letterpress print shops across the United States and producing unique, regional prints at each stop.