Adding a tactile element to your brand experience will strengthen your material communication. Have you ever thought about using the same texture across a variety of printed material to unify your brand?
Since 2014, Eye on Design has been captivating creatives. With stories that are not only visually striking, but that highlight the world’s most influential designers and the issues that affect them, the online publication has elevated the conversation surrounding visual communication. Now, Eye on Design is available in print.
Paper choice can influence the way we experience photography in a printed piece. Lightly colored paper can elegantly shift the tone of an image, while subtly textured paper can make a big statement. Have you ever thought how choosing the right paper can add a unique and surprising layer of interest?
In a technological era punctuated with e-mail, smart phones, tablets and texts, Mohawk believes strongly in the power of personal expression on paper. That’s why we are proud to support the 2018 Write_On campaign, an initiative designed to support and encourage the act of letter writing.
Let’s say you want to show some designers how much you appreciate them. Not just any designers, mind you, but designers who are true advocates for design. In fact, designers who are the presidents of the 72 AIGA chapters across the U.S.
Any holiday card that wishes to be truly extraordinary to the eye and touch starts with a great visual, but the quest doesn’t stop there. Many, many times I’ve swooned for a piece of stationery online, only to encounter it in person and find it rather lackluster.