Sustainability has never been more important to brand storytelling. As sustainability stories have become more sophisticated, so have the material inputs used that drive their narratives.

In Mohawk’s latest inspiration piece, “The Material is The Message,” each card printed on a paper from the Sustainable Collection tells the story of a different installation, dwelling, sculpture, object, or other artifact that is created using alternative materials or methods. These stories demonstrate what is possible across disciplines and mediums when a maker uses more sustainable, upcycled or uniquely innovative material inputs to hone their craft and push the boundaries of what is possible to make with raw and post-consumer waste.