Materials Matter: Trust & Will Estate Plan Packaging
Premium, professional Estate Planning shipped and stored in Keaykolour packaging.
Trust & Will is a modern, online estate planning company offering simple and effective Estate Planning documents handled through an easy-to-use online platform.
Even though Trust & Will offers a completely online way of creating Estate Planning documents, most states still require a wet signature and in-person notary to make the documents legally binding. To help remove that barrier for their customers, Trust & Will offers a complimentary shipment of online completed documents with every order.
This project is centered on creating packaging that legal documents would be shipped and stored in. Trust & Will saw the printed documents as an opportunity to make a lasting impression with unexpected design.
Everything about Trust & Will’s packaging feels premium and professional thanks to the assortment of Mohawk Keaykolour papers selected for this project.
“The Keaykolour line is unmatched in its variety of colors and large sheet sizes,” said Brian Lamb, Co-Founder & Head of Product at Trust & Will. “I was able to select paper colors that aligned closely with our brand as well as utilize the full sheet to gang up additional cards and supporting materials to help accentuate the complete package.”
For this project, Brian wanted to keep all papers to the same one-color offset print. “I wanted to use a deep navy to align with our brand” Brian claimed. “It worked beautifully on the Azure and Baltic — really popping off the paper color.”
Everything is printed with PMS 288. Neyenesch, located in San Diego, worked through all of the details with Brian making numerous ink drawdowns to find the right color. They tried lots of different options, including some metallic and silver base with solid color on top and ultimately arrived at a single color application.
“The Matcha, Old Rose and Indian Yellow were a little trickier,” Brian admits. “We did numerous ink drawdowns and tests, and ultimately arrived on PMS 288, which wasn’t too purple on Old Rose and not too muddy on Matcha—still looked blue.”
The blue of PMS 288 proved to be most challenging on Indian Yellow, and while Brian considered straying from the color altogether, ultimately they made a last-minute call to keep it.
“On press day, Indian Yellow was the last paper we were running. I had the pressman run a sample of 288 on Indian Yellow while we were running Old Rose and it looked great!”
A commonly used printing technique in which the inked image is transferred from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printing areas ink-free.
Issue No. 14 of the Mohawk Maker Quarterly is titled Lead & Serve and celebrates those who pave the way by helping others find their paths.