Mohawk Blog

Welcome to Keaykolour — Our Newest Line of Colored Papers

Words
Ariel Smullen
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43 colors, 2 weights, 1 finish. 

Mohawk marks the arrival of Summer 2018 with the launch of Keaykolour, our newest line of colored papers. Long established outside the U.S., Keaykolour by Arjowiggins Creative Papers has just undergone an extensive update resulting in a range of 43 fresh colors. And Mohawk will be the exclusive North American distributor for this incredibly beautiful line of uncoated fine paper. 

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Keaykolour is now available through Mohawk
43 colors, 2 weights, 1 finish, 1 sheet size

The new Keaykolour portfolio features:

  • 43 fresh colors
  • 2 weights (80 text and 111 cover)
  • 1 size at 27.5x39.3 inches
  • 1 natural vellum finish

“Using colored paper has never been so easy and accessible,” says Chris Harrold VP, Creative Director for Mohawk. “Simply choose from 43 colors in text or cover weight and we will have it to your doorstep in just a few days.”

Keaykolour
The entire palette was designed so each color can work on its own, and can easily associate with other colors in pairs or groupings.
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Keaykolour’s 43-shade-palette is the culmination of a color study commissioned by Arjowiggins Creative Papers with Atelier 3D Couleur, a Paris-based color design studio whose portfolio includes work in material and industrial design, architecture and interiors. “Over 20 R&D experts collaborated with Arjowiggins’ marketing and Atelier 3D Couleur to bring these new colors to life,” says Christophe Balaresque, Luxury Brands and Marketing Director for Arjowiggins Creative Papers. “In the process, thousands of lab samples were produced, reviewed and tweaked, to develop what we consider to be the ultimate collection of colored papers.”

In harmony with designers’ appetite for beautifully made materials, the Keaykolour portfolio seamlessly blends natural texture with a sophisticated range of light, mid and deep colors. The carefully considered palette was designed by Atelier 3D Couleur in such a way that each color can work on its own, while easily associating with other colors in pairs or groupings.


“Using colored paper has never been so easy and accessible. Simply choose from 43 colors in text or cover weight and we will have it to your doorstep in just a few days.”
Chris Harrold
VP + Creative Director, Mohawk

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To demonstrate Keaykolour’s sophisticated versatility, we worked with Hybrid Design of San Francisco to create an interactive paper specification tool designed to invite users to explore color combinations through play. Caleb Kozlowski, Creative Director at Hybrid says, “Color should be fun and Keaykolour allows designers to mix, match and play with color. We wanted to capture that feeling in a simple tool that lets designers mix and match to their hearts content.”

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Keaykolour Paper Selector
Allows you to mix, match and play with color

The Keaykolour Paper Selector features “flash cards” housed in a box available in twelve different colored 111# covers paired with twelve 80# text weight papers in contrasting color. Each box is die-cut to reveal a multicolored tunnel of all 43 paper colors in the collection. The die-cuts feature three distinct shapes which reference the relative price difference between light, mid-range and deep colors. This price transparency gauge was built in to give designers a kind of price barometer to help them better plan projects by taking the fear out of specifying colored paper. 

Keaykolour Paper Selector
Features 43 colored “flash cards” housed in a box available in twelve different colored 111# covers
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Keaykolour features these 43 colors:

Snow White

Coral

Matcha Tea

Blackberry

Pure White

Lipstick

Caribbean Blue

Port Wine

China White

Chilli Pepper

Atoll

Cobblestone

Grey Fog

Guardsman Red

Baltic Sea

Lichen

Pastel Pink

Carmine

Azure

Sombre Grey

Biscuit

Orchid

Royal Blue

Camel

Pastel Green

Prune

Steel

Cappuccino

Pastel Blue

Kiwi

Albatross

Seal

Chalk

Meadow

Navy Blue

Basalt

Indian Yellow

Holly

Old Rose

Deep Black

Pumpkin

Sequoia

Rosebud

 


“Color should be fun and Keaykolour allows designers to mix, match and play with color. We wanted to capture that feeling in a simple tool that lets designers mix and match to their hearts content.”
Caleb Kozlowski
Creative Director, Hybrid

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Price Transparency
The die-cuts feature three distinct shapes which reference the relative price difference between light, mid-range and deep colors.
Pricing Shapes
This price transparency gauge was built in to give you a kind of price barometer to help you better plan projects by

The entire product line is stocked in our U.S. warehouses for quick turn delivery through merchants across North America and is available for immediate ordering.

The Keaykolour Product Selector was skillfully printed and finished by Fey Printing of Wisonsin Rapids, WI. In a nod to possible printing methods to employ when using Keaykolour this project features simple one and two-color printing along with die-cutting and folding, allowing the paper color to take center stage.


Production Notes

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Print Process
Offset Printing
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materials_techniques
Materials + Techniques
Metallic Inks
capability_infoi
roll
Offset Printing Capabilities
PN-printer
Printer
PN-designer
Designer
Hybrid Design

Materials Used

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