Maker Quarterly

Mohawk Maker Quarterly Issue #14: Lead & Serve

Words
Ariel Smullen
Lead and Serve issues arranged in a grid pattern on an orange background

Issue No. 14 of the Mohawk Maker Quarterly is titled Lead & Serve and celebrates those who pave the way by helping others find their paths.

“There’s a sort of harmonic tension in the marriage of service and leadership. To lead is to step into the unknown, wield power and savor the rewards. To serve is to put others’ needs before your own. To do both strikes a delicate balance,” says Dora Drimalas, Principal of Hybrid Design.

Chris Harrold, VP Creative Director at Mohawk adds, “We take our role as leaders pretty seriously at Mohawk but not so seriously that we ignore the needs of others. We love working with – and for – our customers. It’s the way we’ve always operated and will continue to.”

A single copy of Lead and Serve on blue
Mohawk Maker Quarterly Issue No. 14: Lead & Serve
This issue celebrates those who pave the way by helping others find their paths.
Lead and Serve open on an orange backdrop
Close-up of a pull quote printed in side Lead and Serve

Issue No. 14 is our biggest body of content to date, with 224 pages of words and images in a familiar form: a book. The 6.5 x 8.5” book is organized in four chapters, including our regular feature: The Movement. Inside, the team at Hybrid Design has struck a perfect balance between visual and word essays, all supporting the ideas behind Lead & Serve. With 224 pages to experiment with, Hybrid Design incorporated eight different shades of paper while using pretty basic printing techniques, along with an eye-popping demonstration of edge painting that sets this issue apart from all the others.

Close-up of the edges of the pages in the Lead and Serve book
Mohawk Maker Quarterly Issue No. 14: Lead & Serve
Hybrid Design incorporated eight different shades of paper, along with an eye-popping demonstration of edge painting that sets this issue apart from all the others.
“There’s a sort of harmonic tension in the marriage of service and leadership. To lead is to step into the unknown, wield power and savor the rewards. To serve is to put others’ needs before your own. To do both strikes a delicate balance.”
Dora Drimalas
Principal of Hybrid Design
open pages of the Lead and Serve book, one on white paper and the other on orange
Insert: Some Aspects of Color in General and Red and Black in Particular by Donald Judd
Provided by the Judd Foundation
Duotone inside the Lead and SErve book
Article: The Hero and the Ghost by Caleb Kozlowski
This article gives designers a framework to think about how what they do meshes with who they are.
Greyscale printing inside the LEad and Serve book
Chapter One: Into the Void
This chapter follows the life of American artist Donald Judd and his path to pioneering a new form of art, as well as a new place: Marfa, Texas.

Feature articles include:

Chapter One: Into the Void- This chapter follows the life of American artist Donald Judd and his path to pioneering a new form of art, as well as a new place: Marfa, Texas. It is equal parts visual and text essay, providing an introduction to Judd’s work and his influence on generations of artists, architects and designers.

  • Donald Judd an Introduction by Judd Foundation
  • A Specific Legacy- Conversation with Flavin Judd & Rainer Judd, children of Judd and the co-presidents of the Judd Foundation
  • New York
  • Marfa
  • Some Aspects of Color in General and Red and Black in Particular by Donald Judd
yellow and orange duotone printing inside the Lead and Serve book on a blue background
Article: A Transparent Ethos in the Age of being Duped by Emily Gosling
Elizabeth Suzann is a Nashville-based clothing studio that made a name for itself not only through its direct-to-consumer model and less is more range of premium basics, but its drive for ultimate transparency.

Chapter Two: Questions- The Questions chapter is made up of four articles which position questioning as the root of all learning and an irrefutable characteristic of true leaders.

  • Transparency: A Transparent Ethos in the Age of being Duped by Emily Gosling- Elizabeth Suzann is a Nashville-based clothing studio that made a name for itself not only through its direct-to-consumer model and less is more range of premium basics, but its drive for ultimate transparency.
  • Access: Great Expectations by Eloise Wilson- A look at architectural design and questions how we might rethink public housing which has been defined by its inherent lack of design and beauty.
  • Failure: Failed State by Patrick Sisson- How the Museum of Failure states the case for embracing failure as an inevitable stop on the road to progress.
  • Authority: Low Class, High Minded The Lumpen Times- Visual essay that looks at the Protest journal Lumpen Magazine as an expression of the aesthetics of questioning.
Lead and Serve book open on an orange backdrop
Article: Magic Kingdoms by Jeff Jarl
Examines a pair of creative workspaces looking for the common thread that makes them tick—and opens up the question of how we can create the right conditions for others.

Chapter Three: The Assist- This chapter is broken into four articles that view the idea of supportive leadership, a form of leadership that helps others succeed—one that doesn't dictate what is right for others, but instead helps others achieve success as they have defined it.

  • Listening: No One goes to Brasilia to Party by John Dugan- Explores the phenomenon of “desire paths” and use participation in design.
  • Myth: Makers + Mythology by Patrick Sisson- Explores storytelling as an ancient tool for guidance and an indispensable tool in the work of all designers. 
  • Conditions: Magic Kingdoms by Jeff Jarl- Examines a pair of creative workspaces looking for the common thread that makes them tick—and opens up the question of how we can create the right conditions for others.
  • Balance: The Hero and the Ghost by Caleb Kozlowski- This article gives designers a framework to think about how what they do meshes with who they are. To channel yourself and your interests and point of view is to lead, but to put the needs of the project above your personal point of view is to serve. To balance both is to be a designer.
Lead and Serve text and images demonstrated on an orange backdrop
Chapter Three: The Assist
This chapter is broken into four articles that view the idea of supportive leadership, a form of leadership that helps others succeed—one that doesn't dictate what is right for others, but instead helps others achieve success as they have defined it.
Full-cover Lead and Serve images on a blue backdrop
Article: Low Class, High Minded The Lumpen Times
Visual essay that looks at the Protest journal Lumpen Magazine as an expression of the aesthetics of questioning.

Chapter Four: The Movement- Within this issue we feature seven companies whose creative energy has been channeled to making environments, products and architecture that embody leadership balanced with a view to serving the needs of others.

Lead and Serve books arranged in a grid pattern on orange
The Lead and Serve cover close-up on orange
Mohawk Maker Quarterly Issue No. 14: Lead & Serve
The cover was printed on Mohawk Via Vellum Cyan 80 cover
Mohawk Maker Quarterly Issue No. 14: Lead & Serve
The cover features debossing, clear foil and edge painting

The entire book was printed on a Manroland LED sheetfed, perfecting press by Sandy Alexander, Inc., Clifton, NJ, with bindery by Mid Island Bindery Inc., Farmingdale, NY and edge painting by Exclusive Bordering & Harry Otto Printing Co., Elburn, IL. This issue features the following eight papers:

Production Notes

PN-print-process
Print Process
Embossing/Debossing
 capability_infoi
Foil Stamping
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materials_techniques
Materials + Techniques
Duotone
 capability_infoi
Edge Painting
 capability_infoi
Match Colors
 capability_infoi
bindary
Bindery
Perfect Bound
 capability_infoi
roll
Offset Printing Capabilities
4 Color
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PN-printer
Printer
Sandy Alexander
PN-designer
Designer
Hybrid Design

Materials Used

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