Materials Matter: Norman's Printery Sample Kit
Thoughtful design, great printing, and beautiful materials.
Norman’s Printery is a print studio that specializes in producing packaging for candle makers, skincare companies, jewelers and all makers of beautiful products. That’s why they decided to make a memorable sample kit for prospects that demonstrates a variety of the capabilities they offer. The goal was to give an example of what’s possible when you bring together thoughtful design, great printing and beautiful materials.
The sample Norman's Printery kit includes a pocket folder containing die-cut inserts, a hexagonal box containing a glass tumbler filled with some of their favorite Fair Trade organic chocolate + tea, and an insert tray, wrapped in Keaykolour Rosebud. In fact, Norman’s Printery used Keaykolour for every element in the kit. They knew they wanted color and texture to be a major design element, and Keaykolour gave them all the right options.
Norman's Printery pulled out all the stops with their use of Keaykolour:
- Offset printed on Keaykolour Vellum Chalk 111C
- Offset printed with metallic copper and black ink on duplex Keaykolour Vellum Lichen 111C and Old Rose 80T
- Custom die-cut
- Offset printed + Foil stamped on Keaykolour Vellum Camel, Deep Black, China White and Lichen 111C
Recycled Wine Bottle Tumbler Cover
- Foil stamped on Keaykolour Vellum Sequoia 111C
Wine Bottle Sleeve
- Digitally printed on Keaykolour Vellum Snow White 111C
This sample kit makes the ultimate case for using colored paper to stand out in crowded markets with remarkable results when paired with carefully crafted printing and finishing.
A commonly used printing technique in which the inked image is transferred from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printing areas ink-free.
Metallic powders in a varnish base create images with metallic luster. Leafing inks which have metal flakes that rise to the top of the ink mixture have more shine, but increased rub off. The metal flakes in non-leafing metallic inks sink down with less rub off and a little less shine. Non-leafing inks with a dull varnish or aqueous coating perform most reliably on uncoated paper.