Adding a tactile element to your brand experience will strengthen your material communication. Have you ever thought about using the same texture across a variety of printed material to unify your brand?
Here at Mohawk, environmental commitment, social responsibility and corporate stewardship are woven into the fabric of our culture and business practices, and we believe the origin of exceptional craft lies in exceptional materials.
No one understands the culture of craft better than the American Craft Council. A national, nonprofit educational organization, ACC has been shaping the discussion around craft for decades.
As we celebrate individuals who master the materials they work with, the focus of Issue 02 of the Mohawk Maker Quarterly, we’re taking a closer look at the group of talented makers featured within.
Today we follow up with Harris Tweed Authority, protectors and promoters of Harris Tweed. Read on to learn more on how they master materials.
There is an old response familiar to master craftspeople when asked how long it might have taken to produce a particular work—“about a few hours and thirty years.” Namely that the ability to make something well is the product of a lifetime of practice and refinement focused on what could be the work of only a few moments.
If you’re like most print shop owners, chances are good that you keep a watchful eye on industry growth segments as the calendar flips. Similar to years past, there’s a familiar application bubbling to the top, drawing much of the attention once again.
For Toronto-based design firm Lesli Ink, taking a moment to say “thank you” to clients and creative collaborators is so much more than a year-end obligatory card or tchotchke. And the sheer mention of the term “self-promotion” causes principal and founder Lesli Scott to pause and recoil.
When you bill yourself as a one-stop shop for all-things printing, mailing and marketing, what’s the best way to demonstrate your expertise?