Adding a tactile element to your brand experience will strengthen your material communication. Have you ever thought about using the same texture across a variety of printed material to unify your brand?
Does pink signify modern and bold? Or does it seem soft and feminine? Perception of color—including context, culture and personal preferences—shapes our response to the colors we see. Perception of color is why red signifies “stop” when you see it on the street, and “love” when you see it in the greeting card aisle. It’s why color has different meanings across the globe. It’s why the client says she hates purple.
Writer, educator and consultant Debbie Millman is at the forefront of understanding how companies develop smart, effective brands for their products and services. Her book “Brand Thinking” features insightful interviews with prominent practitioners. We invited Debbie to discuss what makes successful brands so good at shaping consumer perception.
The Strathmore Archive is a treasure trove of over 100 years of rare, historic and beautiful Strathmore paper promotions. Since its discovery, we have been hosting special events and pop-up exhibitions across North America to unveil and share selections from the archive with design enthusiasts and to celebrate Stathmore’s legacy.
The competition for an audiences’ attention has risen to a fever pitch. They are overwhelmed, bombarded with more-more-more, with less and less impact.