Materials Matter: Sonos Direct Mail Brochure
Sonos has a simple purpose: to help the world listen better.
Fueled with insights earned from success in the first phase of Internet-based business-building, Sonos' founding partners were determined to provide a new way to bring music to every home - wirelessly, in multiple rooms, from PCs and the Internet, with awesome sound. Today that mission is reality, and Sonos is a market leader in wireless sound.
The Sonos creative team dreamed of a product brochure that would help Sonos stand out in wireless speaker world. To do this, they reached out to design firm Imprint Projects, who created this direct mail piece with content that is equal parts Sonos-lifestyle and Sonos product.
Imprint Projects worked closely with GLS Companies of Brooklyn Park, MN to select a paper that supported the lifestyle-focused content and the demands of beautifully shot interiors and product photography.
Mohawk Options Smooth 100% PC White was chosen because it offers recycled content along with reliable on-press performance. The end result is a brilliant example of how well-made, uncoated paper supports great design.
A commonly used printing technique in which the inked image is transferred from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printing areas ink-free.