Materials Matter: 57 Ocean Neighborhood Guide
Evoking the beach through lush, tactile paper for a luxury oceanfront residence.
“We always defer to Mohawk paper for refined and interesting paper texture, color and sophistication,” said Ryan Heller, President and Creative Director at Helium Creative. “Curious Matter Goya White was selected to evoke the feeling of sand, reflective of 57 Ocean’s beachfront location; while interior sheets are printed on Mohawk Loop Antique Vellum Snow with beautiful natural speckling that speaks to the environment and wellness focus at 57 Ocean.”
The design was largely inspired by the paper and dictated much of the direction of the project according to Ryan.
"We thought mostly how the end-user would interact with the book on a tactile level, and allowed the design to then fall into place," Ryan concluded.
Every project is about something, be it luxurious oceanfront residences or single origin chocolate. Finding textures in the content, products or stories that you can emulate with paper allows you to match texture and content.
Even a brand without physical texture has a character or emotion to convey. Match textures to character — find the texture that best represents the essence of your brand.
Be open to an array of options. You don't need 100% texture match to achieve a striking effect, as evident by Helium Creative's masterful execution of matching texture to character.
A commonly used printing technique in which the inked image is transferred from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printing areas ink-free.
Second in a series of “city guides,” Italic Studio created Indoek’s St. Augustine Issue featuring interesting stories, photography and a variety of colored paper.