An Illustrated and Engraved Holiday Greeting to Cherish Year Round
May the spirit of the season, and Mohawk's holiday card, uplift you.
As 2019 comes to an end, there is no better way to thank customers, colleagues, and friends than with a warm, holiday greeting. This year we asked Craig Frazier to illustrate our holiday card and give people a moving reminder in the spirit of the season.
Frazier is an illustrating designer with an internationally-recognized body of work. He contributes art to several well-known publications, including the New York Times, and has seven United States postage stamps to his name. He is known for his visual language of simplicity, optimism, and wit.
For our 2019 Holiday card, we asked Frazier to design a holiday card that people would want to keep all year. The outcome is a frameable, engraved illustration using metallic gold ink that challenges its recipients to look closer. An intricate tree and a small bird fill the front of the piece—but instead of resting among the branches, the bird is balancing the tree’s bulk on its head.
“This delicate, lovely bird is incredibly mighty, and is in fact part and parcel of the tree itself. It’s this fragile bird that’s responsible for holding up this beautiful, organic tree,” Frazier said. He placed the bird in an unexpected spot to challenge everyday perceptions; his drawings often tweak an otherwise familiar scene.
“I hope that the card just makes people smile and gives people something to think about,” Frazier said.
Engraving at Crane was an interplay between pressure, strength, and delicate details. Once Frazier's final design arrived in the Berkshires, it was carefully cut into a set of copper plates. When it was time to print, the artisans there flooded the plates' wells with shimmering ink, then transferred the image to Crane's Lettra cotton paper using pressure. The final result could only be produced by engraving: rich and touchable, it's easy to imagine that the raised ink is actually gold.
Finally, the holiday greeting was digitally printed on a second sheet of Crane’s Lettra Pearl White, then duplexing the two sides together for a weighty, duplexed card that’s sure to stand the test of time. Each card was tucked inside an A7 Curious Collection Metallics Gold Leaf envelope, selected to match the ink color used in the engraving.
Frazier said the collaboration has inspired him to continue to use traditional printing processes in the New Year.
“I want to do more work that’s printed this way,” he said. “It just makes you stop. It’s just so much an analog product; you can touch it and feel it. And that’s really wonderful when the most we’re usually touching is our cell phones.”
We can’t think of any better way to wrap up another year but to give all of our customers, colleagues and friends a warm, heartfelt holiday greeting. Our 2016 Mohawk holiday card does just that, by celebrating the artful craftsmanship of design, illustration and printing…and of course paper!
Lead Brand Designer Katelyn Stetler reflects on Crane’s tradition of craftsmanship, and introduces 77 timeless designs to 2019’s holiday capsule collection.
As 2015 comes to an end, there is no better way to thank customers, colleagues and friends then with a warm, holiday greeting. This year, Mohawk’s holiday card celebrates the heritage and legacy of our Superfine grade.