Mohawk Blog

Wishing you a Superfine Holiday

Words
Ariel Smullen
Photography
Aurora Design
Close-up of four different colorways of the holiday card from 2015

As 2015 comes to an end, there is no better way to thank customers, colleagues and friends then with a warm, holiday greeting. This year, Mohawk’s holiday card celebrates the heritage and legacy of our Superfine grade.

Mohawk’s 2015 holiday card was designed by Jennifer Wilkerson of Aurora Design. The card pairs Mohawk’s logo pattern with a vintage  brush script and features four color variations which mimic the colorful lights we see this time of year.

Wilkerson shares her design inspiration: “I set out to create a design which built off Mohawk’s branding in a way that felt festive and fun. In preparation, I looked at photographs that felt celebratory. In particular, I focused on a group of photos I shot last winter in Chicago of colorful holiday lights. Many included intentional blurring and bokeh effect which created crazy fields of bright colors.”

a picture of blurry holiday lights
close-up of Superfine holiday card edges in red, blue, yellow and green
Four Superfine holiday cards with the words "Have a Superfine Holiday"
“The brush script has a nice, vintage feel. As I worked with the wonderful logo pattern developed by Pentagram, I began developing color ways that carried forward the vintage modern character of the type.”
Jennifer Wilkerson
Aurora Design
Close-up of inner message from the blue holiday card
Close-up of the words "Have a Superfine Holiday" in script typography

The cards were printed at the Mohawk Print Innovation Center in Albany, NY, on an HP Indigo 5600 using luxurious and ultra-thick Mohawk Superfine Layers Eggshell Digital (Beautiful Collection) with i-Tone Ultrawhite 34 pt.

We wish everyone a Superfine holiday and a prosperous new year!

Production Notes

PN-print-process
Print Process
Digital Printing
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digital_oem
Digital OEM

Materials Used

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