Wishing you a Superfine Holiday
As 2015 comes to an end, there is no better way to thank customers, colleagues and friends then with a warm, holiday greeting. This year, Mohawk’s holiday card celebrates the heritage and legacy of our Superfine grade.
Mohawk’s 2015 holiday card was designed by Jennifer Wilkerson of Aurora Design. The card pairs Mohawk’s logo pattern with a vintage brush script and features four color variations which mimic the colorful lights we see this time of year.
Wilkerson shares her design inspiration: “I set out to create a design which built off Mohawk’s branding in a way that felt festive and fun. In preparation, I looked at photographs that felt celebratory. In particular, I focused on a group of photos I shot last winter in Chicago of colorful holiday lights. Many included intentional blurring and bokeh effect which created crazy fields of bright colors.”
The cards were printed at the Mohawk Print Innovation Center in Albany, NY, on an HP Indigo 5600 using luxurious and ultra-thick Mohawk Superfine Layers Eggshell Digital with i-Tone Ultrawhite 34 pt.
We wish everyone a Superfine holiday and a prosperous new year!
Whether you're new to the world of digital print or are looking to brush up on your knowledge, having a basic understanding of how to design for digital is critical.