Jaguar Holiday Sales Event Mailer

The cutting of paper into decorative shapes or patterns using a steel cutting die.

Foil film comes in a variety of colors, finishes and effects. A metal die is created for each foil color used in the design. The die is heated and then stamped using pressure, sealing a thin layer of the foil to the paper.

A commonly used printing technique in which the inked image is transferred from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printing areas ink-free.

UV inks produce sharp images because they are cured instantly under UV lights on press. UV printing minimizes dot gain and also eliminates the need for varnish or aqueous coating.

Water-based aqueous coating can be applied over wet ink from a special coater tower. Aqueous seals a press sheet instantly allowing the ink to continue to dry underneath. Matte, dull and lay flat aqueous are recommended for uncoated paper. Aqueous coatings generally cover the entire sheet because they do not yellow over time. Like varnish, aqueous coating primarily prevents rub off.

A specified premixed ink color which has been mixed according to a formula. Match colors are more accurate than process colors which use screens and can vary from one print run to the next. Also referred to as a spot color or Pantone® Matching System (PMS).

Metallic powders in a varnish base create images with metallic luster. Leafing inks which have metal flakes that rise to the top of the ink mixture have more shine, but increased rub off. The metal flakes in non-leafing metallic inks sink down with less rub off and a little less shine. Non-leafing inks with a dull varnish or aqueous coating perform most reliably on uncoated paper.

Folded signatures are nested, placed over a "saddle" and stapled together through the center fold with wire staples.

CMYK printing uses the four process color inks—cyan, magenta, yellow and black—to reproduce a broad spectrum of colors and tones and is made possible by repeating the halftone process for each color.