Mohawk Blog

Materials Matter: Type Directors Club — Welcome Kit

Words
Casey Fisk
Photography
Firebelly Design
type directors header.jpg

Type is everywhere. Various shades and weights of Keaykolour capture the full expressive range of Type Directors Club—from authoritative to eccentric.

Type Directors Club is a non-profit professional organization that has celebrated over seventy years of service to the typographic community. The Club is dedicated to educating its international membership and the graphic arts community about type, type design and its myriad of uses in the field of communications.

While those in the design community are no stranger to Type Directors Club, after 70 years, membership association's numbers were stagnant and outside of its annual competitions, TDC was struggling to tell its own story. Enter Firebelly.

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Pictured Above from Left to Right
Keaykolour Vellum Chili Pepper, Pastel Pink & Pure White

To acquaint and encourage new members, Type Directors Club approached Firebelly Design to design a Welcome Kit with a thoughtful print piece — equal parts sophisticated and curious with a strong dose of storytelling.

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“Layered, nested text weight sheets of Keaykolour Chili, Pastel, Lichen and Pure White Cover coupled with peek-through moments reveal the many ways type affects culture, creativity, and community.”

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Keaykolour Vellum
Pure White 111 Cover

Firebelly Design used typographic gestures, photography, die cuts and various shades and weights of Keaykolour to capture the full expressive range of Type Directors Club—from authoritative to eccentric. Layered, nested text weight sheets of Keaykolour Chili, Pastel, Lichen and Pure White Cover coupled with peek-through moments reveal the many ways type affects culture, creativity, and community.

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Inner nested sheets of Keaykolour feature anchoring elements like Type Directors Club dot, tying the tactile back to the digital space for a harmonious, end-to-end member experience.

Client: Type Directors Club, New York, NY
Design: Firebelly Design, Chicago, IL
Printer: J.S. McCarthy Printers, Augusta, ME
Paper: Keaykolour Vellum Chili Pepper 80T, Keaykolour Vellum Pastel Pink 80T, Keaykolour Vellum Lichen 80T & Keaykolour Vellum Pure White 111C

Keaykolour Vellum
Chili Pepper 80 Text
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Production Notes

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Print Process
Digital Printing
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PN-designer
Designer
Firebelly Design

Materials Used

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