Materials Matter: Chobani Impact Report
Food is a force for good—that's the belief that drove Chobani to create their first-ever impact report.
Chobani, of course, makes yogurt. But the company prides itself on following its founding mission: "Better food for more people." Over time, Chobani's guiding principles have expanded to include the ambitious goal of pursuing "universal wellness." To that end, they have created and nurtured programs to help incubate new businesses, feed families in need, and even pay off school lunch debt in the communities surrounding their plants.
In 2019, as the company's leaders reflected on more than a decade of offering consumers nutritious, whole food, they also assessed the impact their manufacturing has had on the food supply, the economy, communities, and people's lives. The 2018 impact report focuses on the company's charitable operations in 2018 using photography, words, and infographics.
When it came time to select paper for the project, Chobani's in-house design team considered the multisensory way that people interact with print. They chose Strathmore Wove Natural White 80 Text for its printability—the designers love the way ink lays on its surface—and memorable texture. The Natural White shade is a nod to the background color of their recognizable Greek yogurt packaging. Combined with the tactile, saddle-sewn binding, the booklet emphasizes craftsmanship and natural ingredients before the cover is even opened.
Kirkwood Press in Wilmington, MA printed the project using a traditional 4 color process and printed UV. Illustrations, duotones, and four-color photographs shine side-by-side, proving that you don't have to sacrifice tactility for crisp and colorful graphics.
In addition to being a valuable marketing tool for the company, Chobani's inaugural Impact Report is a tangible reminder of the company's commitment to its values. Thanks to the designers' careful material choices, their message of wellness through community action is exceptionally effective.
Merchant: Bulkley Dunton, a division of Veritiv