Mohawk Maker Quarterly Issue #7: Character
According to Dora Drimalas, Principal of Hybrid Design, “We all have our own character, that special force driving us, guiding everything we do. To listen to it is to gain insight into what makes us unique—and it isn’t always easy.”
“Similarly, a rich experience comes from embracing the unique character of everything around us, the expressions that abandon the path of least resistance and struggle to be just as they are,” continues Drimalas.
To support the theme, Mohawk Maker Quarterly Issue number seven is printed on Mohawk Loop to demonstrate how using responsible paper can add character to printed projects.
The new issue features a beautiful display of offset printing on colored and fibered papers, including white ink on Mohawk Loop Urban Gray, and a spectacular use of a fibered sheet (Mohawk Loop Smooth, Birch) for added textural interest, as well as the juxtaposition of Citrus Green paper next to a fluorescent orange and aqua illustration of oversized eyeglasses to maximize the impact of the design for a story about Warby Parker.
“Issue seven of the Maker Quarterly presents the topic of Character exploring self-expression, doing the right thing and how makers are creating their own stories through their craft. Consistent with this ongoing series, this issue is carefully constructed and impeccably printed incorporating a subtle, beautiful use of paper texture, color and weight. The Character issue is a powerful example of paper being used as a deliberate design element which supports the narrative,” said Chris Harrold, Vice President of Business Development and Creative Director, Mohawk.
The publication’s finished size is 9.75 inches x 13.25 inches, and features short sheets (7. 2 inches x 13.25 inches) showcasing beautiful colored papers including Mohawk Loop Smooth, Restful Blue, Mohawk Loop Smooth, Citrus Green, Mohawk Loop Antique Vellum, Urban Grey and a pull-out poster designed by Tad Carpenter, printed on Mohawk Loop Smooth, Birch.
Mohawk Loop is a comprehensive collection of extremely high post-consumer waste recycled papers developed to support sustainable design and to reduce the impact on the environment without sacrificing print performance.
All papers within the Mohawk Loop portfolio are made with 100% PCW recycled materials, using renewable energy. The papers are FSC and Green Seal Certified, Green-e Windpower and carbon neutral, and available in a range of print surfaces and a palette of whites, pastels, jewel tones and earthy fibered shades. The diverse portfolio of Mohawk Loop papers is selected and used by environmentally responsible designers and brands.
The Mohawk Maker Quarterly issue No. 07 was printed by Sandy Alexander, Inc., Clifton, NJ, using four color process, match green, match pink, spot dull varnish, 4 hits of white and match green UV inks on pages 11-12, 21-22.
A commonly used printing technique in which the inked image is transferred from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printing areas ink-free.
Opaque white ink can create a unique print effect — it is a non-transparent ink which does not let any of the base color show though. The more hits of white used, the more it stands out from the background. White ink can be used alone, or as the base to print color on top, which allows full color imagery to be printed on dark colored paper.
Mohawk Maker Quarterly issue No. 06 explores the concept of impressions and how, whether tangible or abstract, our reality is formed by the impressions we make and take.