Mohawk Maker Quarterly Issue #5: Perception
Merriam-Webster Dictionary broadly defines perception as, “the way that you notice or understand something using one of your senses.” Issue #5 of the Mohawk Maker Quarterly explores the influence of art and design on perception.
The information we take in through our senses defines the way we understand and interact with our world. We may all see the same scene, yet we may tell a completely different story. Design certainly shapes perception. Every choice we make – whether typeface or tool, pixel or paper -has the power to create impressions and change minds. That is the power of perception.
The fifth issue in our series of the Mohawk Maker Quarterly publication features an interview with brand consultant/writer/educator Debbie Millman about how companies have historically used design to influence the way we perceive their goods and services.
According to Dora Drimalas, Principal of Hybrid Design, the creative team behind the creation of the Mohawk Maker Quarterly, “Perception is an incredible tool. It’s our direct connection to the world, and the meaning we give to what our senses detect. But our perceptions change, evolve, and are influenced by numerous factors out in the world: color, texture, light, shape, and space. All these factors color how we see the world, and ultimately, the meaning we take away from what we experience.”
Of note, Drimalas and her talented team were recently honored with an AIGA Justified Award, the graphic design industry’s most selective competition, for the development and design of the Mohawk Maker Campaign, including the Mohawk Quarterly.
“The latest Mohawk Maker Quarterly is meant to play with perception and invite the reader to thoroughly enjoy the content on the page through the thoughtful simplicity of the design elements used,” Drimalas continues.
Mohawk Maker Quarterly issue No. 05 also features profiles of the following designers and makers:
- Levi’s, A case study in the evolution of brand perception featuring one of America’s oldest and best known brands
- Voices of Industry, Hand woven textiles and apparel, San Francisco, CA
- 20 x 200, Curated selection of affordable exhibition quality prints, New York, NY
- Porcelain Bear, Porcelain functional wares, lighting and furniture, Victoria, Australia
- Anzfer Farms, Unique objects and installations using salvaged materials, San Francisco, CA
- Ladyfingers Letterpress, Duo offering well-designed cards and custom invitations, Pawtucket, RI
- Mmuseumm, Modern natural history museum, New York, NY
- Whimsy & Spice, Brooklyn confectioners, handmade sweets, Brooklyn, New York
- Lisa Congdon, Oakland-based artist and illustrator, Oakland, CA
- Petit Collage, Elevated products for children, San Francisco, CA
- Modern House Wines, Modern wines from an unexpected family, Napa, CA
- Stan Bitters, Sculptor creating large-scale ceramic works, Fresno, CA
Issue No. 05 is printed on Mohawk Carnival + Via, grades that are known for expressive color and texture. To demonstrate the beauty and range of options available within these grades, the publication features 32 printed pages featuring a variety of finishes, including:
- Mohawk Via Vellum Kraft 70 text (104gsm), pgs. 1-2, 31-32
- Mohawk Via Smooth Light Pink 70 text (104gsm), pgs. 3-4, 29-30
- Mohawk Via Smooth Light Blue 70 text (104gsm), pgs. 7-8, 25-26
- Mohawk Via Vellum Sunflower 80 text (118gsm), pgs. 11-12, 21-22
- Mohawk Carnival Smooth Stellar White 70 text (104gsm), pgs. 5-6, 9-10, 13-14, 19-20, 23-24, 27-28
- Mohawk Carnival Blue Vellum 70 text (104gsm), pgs. 15-18
The publication’s finished size is 9.75 inches x 13.25 inches, and features short sheets (7. 2 inches x 13.25 inches) showcasing beautiful colored papers including Mohawk Via Smooth Light Pink, Mohawk Via Smooth Light Blue and Mohawk Via Vellum Sunflower.
A commonly used printing technique in which the inked image is transferred from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printing areas ink-free.
Metallic powders in a varnish base create images with metallic luster. Leafing inks which have metal flakes that rise to the top of the ink mixture have more shine, but increased rub off. The metal flakes in non-leafing metallic inks sink down with less rub off and a little less shine. Non-leafing inks with a dull varnish or aqueous coating perform most reliably on uncoated paper.
Craftsmanship and attention to detail define excellence in any discipline. The third issues of the Mohawk Maker Quarterly and the Mohawk Craft Cooperative focus on the importance of the details, one of Mohawk’s core business beliefs.
We’re more successful when we share knowledge, resources and information than by going it alone. Partnerships are important, and humans crave interconnectivity and sharing. By connecting with our peers and seeking collaboration, we create new opportunities for growth and learning.
Mohawk Maker Quarterly issue No. 06 explores the concept of impressions and how, whether tangible or abstract, our reality is formed by the impressions we make and take.