Casino & resort kit highlights Mohawk’s extensive digital substrate portfolio
[Cohoes, NY – September 16, 2013] Mohawk, North America’s largest privately-owned manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing, is rolling out a new specialty digital substrate promotion. The promotion highlights the brand’s extensive – and growing – portfolio of specialty substrates for digital printing through a unique kit of printed samples geared toward the casino, resort and hospitality industries.
The promotion showcases a full suite of high quality Mohawk digital materials that can be used to support marketing and communications at high end resorts, spas, restaurants or casinos, such as the fictional Bel * Air Casino, Spa and Resort that is depicted in the kit. While the kit is designed to appeal to hospitality venues, the digital substrates have various applications which can be applied outside of those industries as well. The products are designed for digital color production presses, including those using dry toner as well as HP Indigo ElectroInk.
“Personal attention, high quality and efficient use of resources are core values for the gaming and hospitality industries, and Mohawk specialty digital substrates embody these values as well,” said Mike Madura, Vice President of Digital at Mohawk. “This new promotion highlights Mohawk’s specialty digital portfolio, while demonstrating how the products can be used for many applications across a wide variety of environments.”
The kit features a variety of digital substrates including paper, envelopes, polyester, PVC, vinyl, pressure-sensitive, magnets, embedded, and dimensional products to showcase marketing solutions that are attractive, durable, and can be produced quickly, using variable data and tailored messaging.
Mohawk digital substrates featured in the new promotional kit include:
• Moisture and grease-proof and alcohol-resistant premium polyester for pool & bar menus and cocktail guides
• Pressure sensitive materials including direct mail labels, promotional window clings and pressure sensitive bar mats
• Moisture and grease-proof magnets advertising resort events and entertainment
• Durable polyester tent cards used to promote responsible gaming practices
• Embedded cards with variable data for use as customer incentives, such as players club mailings
• Tear-resistant premium polyester employee ID badges
• Dimensional products for use as gift boxes for corporate events
• Elegant resort stationery, including matching envelopes and pocket folders
The Mohawk digital product portfolio is designed for digital color production presses, including those using dry toner as well as HP Indigo ElectroInk. With a superior print surface, Mohawk specialty digital products ensure reliable performance across all color production equipment and are engineered to run smoothly and efficiently.
The promotional kit was designed by AdamsMorioka, Inc. of Beverly Hills, California. Several printers were involved in the printing of the promotion, including Digital Color Concepts, Mountainside, New Jersey, (offset and digital/HP Indigo); Las Vegas Color Graphics, Las Vegas, Nevada (Xerox iGen4); and Mike the Printer, Van Nuys, California, (Xerox iGen150).
To receive a copy of the new Mohawk digital substrate promotion, call 1 800 the mill, or visit mohawkconnects.com.
Mohawk is North America’s largest privately-owned manufacturer of fine papers and envelopes which are preferred for commercial and digital printing, photo specialties and high-end direct mail. Mohawk fine papers and envelopes include the signature brands Mohawk Superfine® and Strathmore®, as well as proprietary treatments Inxwell® and i-Tone®. With a culture of innovation, Mohawk’s business model now extends beyond paper manufacturing into new areas of growth, including digital substrates and web-based software platforms, which connect designers and printers to new markets.
As a leader in environmentally and socially responsible business practices, Mohawk was the first U.S. manufacturer of commercial printing papers to match 100% of its electricity with wind power renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production. Mohawk’s portfolio of recycled papers is certified by Green Seal and the Forest Stewardship Council (FSC).
Mohawk is a fourth-generation, family-owned and operated business based in Cohoes, New York, with global sales and operations located throughout North America, Europe and Asia. For more information, please visit www.mohawkconnects.com.
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