Adding a tactile element to your brand experience will strengthen your material communication. Have you ever thought about using the same texture across a variety of printed material to unify your brand?
Our ultra-modern world of on-demand services promises convenience and instant gratification; life moves fast, and we want things even faster. But at what cost? Understanding the DIY revolution—reclaiming our creativity to make more and do more—allows us a new way to connect to ourselves and to each other.
Doodling, drawing, workshopping, outlining: call it what you may, but putting pen to paper in search of something new is a powerful creative catalyst. Ideation and imagination need room to work it out, and based on psychological research and artistic practice, sketching space is the place where it often happens.
What’s one of the biggest staples inside every restaurant and bar across the country (aside from the food, drinks and service, of course)?
Field Notes have become one of the most popular notebooks people use for daily musings, doodles and to-do lists. For the Spring 2017 edition, Field Notes introduced “Utility,” a notebook format perfect for any hard worker who may spend a bit of their time in a local hardware store…or for anyone that aspires to do so.
Tactile, rich colors and authentic—these are some adjectives to describe Strathmore Grandee. But did you know, this time-honored paper grade may have been named something completely different? We dove into the Strathmore Archive and found the history behind Strathmore Grandee’s name.