If beauty is in the eye of the beholder, printers have a unique opportunity to amplify what is beautiful about ink on paper by paying careful attention to a few critical components which are unique to printing as a medium.
We’ve all fantasized about it: Quitting your day job to pursue your dreams on your terms—following your inspiration wherever it leads. To throw caution to the wind, reject convenience and act on what feeds your creative soul.
Pairing dramatically different textures can heighten sophistication and elevate your message, capturing your audiences’ attention through touch.
In a digital-first world filled with email alerts, text messages and social notifications, print is playing a new role. By connecting on an emotional level it cuts through the clutter of mobile and web communications and is being embraced by a new generation of designers and brand owners.
Here’s a formula for you. (MOO + Mohawk) + T-Shirts +Papermaking = NEW Cotton Business Cards made from T-Shirt scraps. That’s right; business cards made from the material we all know and love.
The room is dark but the subtle glow from small digital screens reveals a cluster of young faces, noses buried deep inside laptops, tablets and smart phones. Silence fills the room, except for the occasional buzz of a text, the chime of a social media notification, the clunking of a keyboard.