Adding a tactile element to your brand experience will strengthen your material communication. Have you ever thought about using the same texture across a variety of printed material to unify your brand?
In a digital-first world filled with email alerts, text messages and social notifications, print is playing a new role. By connecting on an emotional level it cuts through the clutter of mobile and web communications and is being embraced by a new generation of designers and brand owners.
Here’s a formula for you. (MOO + Mohawk) + T-Shirts +Papermaking = NEW Cotton Business Cards made from T-Shirt scraps. That’s right; business cards made from the material we all know and love.
The room is dark but the subtle glow from small digital screens reveals a cluster of young faces, noses buried deep inside laptops, tablets and smart phones. Silence fills the room, except for the occasional buzz of a text, the chime of a social media notification, the clunking of a keyboard.
For artist Tom Sachs, there is the right way, the wrong way, and his way. Sachs specializes in rough-hewn recreations of everything from enviable luxury objects to iconic technological achievements and automatic weapons which revel in proletarian materiality.
We’ve seen that the way paper feels is powerful and how we use it can make a difference. Every project is about something, be it adventure travel or single origin chocolate. Have you ever thought about finding textures in the content, product or stories that you can emulate through paper?
In the past two articles we have covered the traits that make a great press operator; and the skills necessary to become a successful print sales person. But what about the person in charge of the entire operation?