Field Notes: A Renewal Case Study

Embossing is impressing an image in relief to achieve a raised surface. Debossing is pressing an image into paper so it lies beneath the surface. Both can be registered over printing or on blank paper which is called blind embossing/debossing.

A commonly used printing technique in which the inked image is transferred from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printing areas ink-free.

Folded signatures are nested, placed over a "saddle" and stapled together through the center fold with wire staples.