Mohawk Blog

Printed samples have always been a great way to showcase the work you’re doing, new techniques, new papers. Plus, your expertise in solutions such as cross-media, variable data, and even sustainability. But what about using printed samples with your existing clients to sell—or upsell.

Have you heard the buzz about digital wall art? Wondering what it is exactly? And how you can capitalize on the emerging demand?

When asked to compare the print buyer of today and one from, say, 20 years ago, Margie Dana, Print Buyers International, doesn’t hold back.

The Every Door Direct Mail (EDDM) program from the USPS is quickly becoming a popular way for small business owners—as well as those interested in localized promotions—to take advantage of lower postal rates, no mail-list costs, and fast delivery. Printers are finding it easy to use…and it’s a dependable door opener. 

Direct marketing still plays an important role in multichannel marketing. And it’s more efficient and measurable than ever because of the cost-efficiencies, streamlining and personalization made possible by digital printing.

In today’s changing landscape for digital printing, the word “packaging” brings an immediate reaction: “upside potential.” Why?

Should we or shouldn’t we?

It’s obvious: Poor toner or ink adhesion can cost you time and money — even customers.

“Whoever yells the loudest …” used to be the marketing mantra. Today, printers know it’s not about the noise, it’s about delivering a consistent, credible message.