Mohawk Maker Quarterly Issue #1: Heritage & Innovation
In a technological era punctuated with e-mail, smart phones, tablets and texts, Mohawk believes that a new maker culture is emerging. Mohawk is supporting this community of like-minded makers with the introduction of The Mohawk Maker Quarterly.
Hand carved woodblock prints. Single needle tailoring with French seams. Artisanal cheese. Handbuilt bamboo bicycles. Each is painstakingly crafted: with care, intention and for the love of making something wonderful. Over the last several months, we’ve seen a major maker movement emerge, supporting a “culture of craft” and we believe making is the most fundamental expression of the human spirit.
The Mohawk Maker Quarterly is an ongoing publication that highlights members from our community of like-minded makers. The first issue, Heritage & Innovation, focuses on stories of small manufacturers, artisans, printers, designers, and artists who are making their way in the midst of the digital revolution.
“All you have to do is visit your local farmers’ market, an entrepreneurial start-up business, or an experienced fine artisan to witness the maker movement – it’s a community of individuals who want a more balanced approach to their lives. They want to be inspired, empowered, and connected to their communities in a more meaningful way,” said Bart Robinson, Vice President Marketing, Mohawk.
"Mohawk has taken pride in the art of papermaking for nearly a century. Generations of fine papermakers have honed their craft in our mills in upstate New York, so we are endlessly inspired by the artistry of others and we’re proud to support and be a part of this growing movement.” said Chris Harrold, Vice President, Business Development and Creative, Mohawk.
The inaugural issue of the Mohawk Maker Quarterly focuses on ‘Heritage & Innovation’ and features the following makers:
- Leslie Williamson, A photographer bringing craft culture to life, San Francisco, CA
- Shogu Tokumaru, A singer, songwriter, multi-instrumentalist, Tokyo, Japan
- Union Made, Purveyors of well-made classic goods, San Francisco and Santa Monica, CA
- Tugboat Print Shop, Hand-carved woodblock printing, Pittsburgh, PA
- Taylor Stitch, Makers of fine craft tailored clothing, San Francisco, CA
- Alabamboo, Makers of the Bamboo bike frame, Greensboro, AL
- Eatwell CSA, Organic farmers and CSA box providers, Dixon, CA
- Andante Dairy, Biochemist turned craft cheese maker, Petaluma, CA
- Colossal Media, The people behind the hand-painted billboard, New York and Greater USA
- Tim Kerr, The musician’s musician and an artist’s artist, Austin, TX
- Stephen Shore, Photographer, bookmaker and professor, Annandale-on-Hudson, NY
- Best Made Co., Makers of tools and other goods, New York, NY
- Moo.com, an online printing company creating beautiful products from your own photos or designs, London, England
The Mohawk Maker Quarterly was also created to serve as a co-branded publication by printers who are interested in using the content as a sales and promotional tool for their business; The Mohawk Craft Cooperative.
An eight-page, tabloid-style, fold out brochure, The Mohawk Craft Cooperative features a beautifully designed 27” x 19” poster with a powerful message, “Craft is remembering that art is seen, heard & felt as well as understood, knowing that not all ideas start with words, thinking with hands as well as head.” -Mark Jones, Director, Victoria & Albert Museum. It was designed to appeal to printers by restoring printers’ belief in the power of craftsmanship in the midst of a digital world. The publication features strategies on growing business though craftsmanship, selling print in a digital world, tips on working with the mill, and thoughts from industry leaders.
The Mohawk Maker Quarterly and the Mohawk Craft Cooperative was designed by Hybrid Design, San Francisco, CA and printed by Shapco Printing, Minneapolis, MN.
The quarterly was printed on Mohawk Superfine, Eggshell Ultrawhite 80 Text/118 gsm with seven color UV inks and features a black satin foil stamp, completed by McIntosh Embossing of Minneapolis, MN. The cooperative was printed on Mohawk Superfine, Eggshell Ultrawhite 65 cover/176gsm.
A commonly used printing technique in which the inked image is transferred from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printing areas ink-free.
We know when we encounter well-made things. They taste better, last longer, look more beautiful and feel good in our hands. To put it simply, materials matter.
Craftsmanship and attention to detail define excellence in any discipline. The third issues of the Mohawk Maker Quarterly and the Mohawk Craft Cooperative focus on the importance of the details, one of Mohawk’s core business beliefs.
We’re more successful when we share knowledge, resources and information than by going it alone. Partnerships are important, and humans crave interconnectivity and sharing. By connecting with our peers and seeking collaboration, we create new opportunities for growth and learning.