Maker Quarterly

Mohawk Maker Quarterly Issue #1: Heritage & Innovation

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Mohawk
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In a technological era punctuated with e-mail, smart phones, tablets and texts, Mohawk believes that a new maker culture is emerging. Mohawk is supporting this community of like-minded makers with the introduction of The Mohawk Maker Quarterly.

Hand carved woodblock prints. Single needle tailoring with French seams. Artisanal cheese. Handbuilt bamboo bicycles. Each is painstakingly crafted: with care, intention and for the love of making something wonderful. Over the last several months, we’ve seen a major maker movement emerge, supporting a “culture of craft” and we believe making is the most fundamental expression of the human spirit. 

The Mohawk Maker Quarterly is an ongoing publication that highlights members from our community of like-minded makers. The first issue, Heritage & Innovation, focuses on stories of small manufacturers, artisans, printers, designers, and artists who are making their way in the midst of the digital revolution.

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“All you have to do is visit your local farmers’ market, an entrepreneurial start-up business, or an experienced fine artisan to witness the maker movement – it’s a community of individuals who want a more balanced approach to their lives. They want to be inspired, empowered, and connected to their communities in a more meaningful way,” said Bart Robinson, Vice President Marketing, Mohawk.

"Mohawk has taken pride in the art of papermaking for nearly a century. Generations of fine papermakers have honed their craft in our mills in upstate New York, so we are endlessly inspired by the artistry of others and we’re proud to support and be a part of this growing movement.” said Chris Harrold, Vice President, Business Development and Creative, Mohawk.

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Tom O'Connor Jr. Letter
The quarterly starts off with a letter from our CEO.
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Article: Craft 2.0 by Nina Lacour
Craft is more than how we make things; it's a thriving language in a borderless world of creative communication.
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Article: The Story of Superfine by Evan Pricco
How a legendary paper shaped 20th century Graphic Design and redefined the Digital Age
Article: Where no Card has Gone Before by Evan Pricco
The biggest social networking tool of all-time? (Hint: You can design it yourself!)

“Mohawk has taken pride in the art of papermaking for nearly a century. Generations of fine papermakers have honed their craft in our mills in upstate New York, so we are endlessly inspired by the artistry of others and we’re proud to support and be a part of this growing movement.”
Chris Harrold
Vice President, Business Development and Creative, Mohawk

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Mohawk Maker Quarterly 01
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The inaugural issue of the Mohawk Maker Quarterly focuses on ‘Heritage & Innovation’ and features the following makers:

  • Leslie Williamson, A photographer bringing craft culture to life, San Francisco, CA
  • Shogu Tokumaru, A singer, songwriter, multi-instrumentalist, Tokyo, Japan
  • Union Made, Purveyors of well-made classic goods, San Francisco and Santa Monica, CA
  • Tugboat Print Shop, Hand-carved woodblock printing, Pittsburgh, PA
  • Taylor Stitch, Makers of fine craft tailored clothing, San Francisco, CA
  • Alabamboo, Makers of the Bamboo bike frame, Greensboro, AL
  • Eatwell CSA, Organic farmers and CSA box providers, Dixon, CA
  • Andante Dairy, Biochemist turned craft cheese maker, Petaluma, CA
  • Colossal Media, The people behind the hand-painted billboard, New York and Greater USA
  • Tim Kerr, The musician’s musician and an artist’s artist, Austin, TX
  • Stephen Shore, Photographer, bookmaker and professor, Annandale-on-Hudson, NY
  • Best Made Co., Makers of tools and other goods, New York, NY
  • Moo.com, an online printing company creating beautiful products from your own photos or designs, London, England
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The Mohawk Craft Cooperative
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The Mohawk Maker Quarterly was also created to serve as a co-branded publication by printers who are interested in using the content as a sales and promotional tool for their business; The Mohawk Craft Cooperative.

An eight-page, tabloid-style, fold out brochure, The Mohawk Craft Cooperative features a beautifully designed  27” x 19” poster with a powerful message, “Craft is remembering that art is seen, heard & felt as well as understood, knowing that not all ideas start with words, thinking with hands as well as head.” -Mark Jones, Director, Victoria & Albert Museum. It was designed to appeal to printers by restoring printers’ belief in the power of craftsmanship in the midst of a digital world. The publication features strategies on growing business though craftsmanship, selling print in a digital world, tips on working with the mill, and thoughts from industry leaders.

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The Mohawk Craft Cooperative
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The Mohawk Craft Cooperative
Poster
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The Mohawk Craft Cooperative
Designed to appeal to printers by restoring printers’ belief in the power of craftsmanship in the midst of a digital world

The Mohawk Maker Quarterly and the Mohawk Craft Cooperative was designed by Hybrid Design, San Francisco, CA and printed by Shapco Printing, Minneapolis, MN.

The quarterly was printed on  Mohawk Superfine, Eggshell Ultrawhite 80 Text/118 gsm with seven color UV inks and features a black satin foil stamp, completed by McIntosh Embossing of Minneapolis, MN. The cooperative was printed on Mohawk Superfine, Eggshell Ultrawhite 65 cover/176gsm.


Production Notes

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Foil Stamping
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Offset Printing
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Ultraviolet (UV) Printing
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Materials + Techniques
Duotone
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Match Colors
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Printer
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Hybrid Design

Materials Used

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