• Spend time enhancing your LinkedIn profile. Optimize your presence by including key words into your headline and summary that users may be searching for.
  • Join a handful of industry specific groups, both in your own industry and your customers’. Pay close attention to the conversations and chime in with your own insights.
  • Whenever you meet someone of interest at a workshop or event, make it a habit to follow-up by email, making mention that you will be connecting with him or her through LinkedIn.
  • When you do connect, ALWAYS replace the generic note with something personal. Reference the place you met, reminding the individual of your shared experience and showing them your willingness to go the extra mile.
  • When connecting with someone you haven’t personally met, always do your homework. Personalize the note by incorporating something you found interesting on their profile.                                 
Share Post
You May Also Enjoy

Comments (3)

  1. Posted by John Prothero (Precision Services Group) on 6.2.14 at 7:26 pm

    I use LinkedIn daily as a powerful tool for prospect research and information, as well as keeping my clients and connections informed. I post content that is relevant and educational, as a means of creating a perception of me being an authoritative person. I maintain industry-related relationship, share my blog posts, and use InMail as a means to reach out to potential clients.

  2. Posted by Joe Schember (Mohawk) on 6.2.14 at 8:49 pm

    Thanks for your feedback, John. We love hearing examples of how others are using Linkedin as a business tool. Are you finding your efforts to be time well spent to attract new and grow existing business?

  3. Posted by Katherine on 6.3.14 at 12:40 am

    LinkedIn is the place to be for B2B. I think the second best place would probably be Twitter followed by G+. I like the suggestion of participating in groups outside of our industry. I’m active in several groups, and I’d love some suggestions.

Leave a Comment