Maker’s Field Guide

Make Good Great: Contrasting Texture

Pairing dramatically different textures can heighten sophistication and elevate your message, capturing your audiences’ attention through touch. Have you ever thought about using textures so different from one another that they spark people’s senses as their fingers move from one texture to another?

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Elevate the Everyday: A Maker’s Field Guide to Envelopes

An envelope is a simple and familiar form. It requires no power source or special reader to be held, read and understood. Equal parts function and first impression, an envelope has all the right elements to make any project exceptional.

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Paper is Part of the Picture

Does pink signify modern and bold? Or does it seem soft and feminine? Perception of color—including context, culture and personal preferences—shapes our response to the colors we see. Perception of color is why red signifies “stop” when you see it on the street, and “love” when you see it in the greeting card aisle. It’s why color has different meanings across the globe. It’s why the client says she hates purple.

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The Haptic Power of Paper

hap•tic  or hap•tical adj. [<Gk. haptesthai, to touch.] Of or pertaining to the sense of touch.

When you are selling premium leather riding gear, haptic perception is what it’s all about.

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Making Memories | How senses and emotions help us store and recall memories

There’s a family vacation photo on your desk—looking at it, you can recall details like the sun, the waves, the funny thing your son said just before the picture was taken.

Objects are powerful triggers that prompt us to recall past experiences. Researchers continue to explore how the senses influence how we form impressions and store and recall memories. Not only is the science fascinating, but it can also shape how brands communicate and win fans.

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Become a Materials Expert: Tips for Communicators

The competition for an audiences’ attention has risen to a fever pitch. They are overwhelmed, bombarded with more-more-more, with less and less impact. What we make needs to matter, to make an impression, to elevate itself from the endless churn of communication. But the question is, how? The answer may lie close to home: print!

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