Make Good Great

Make Good Great: Use Paper as a Bonus Color

Colored paper opens up new possibilities for design and communication. Used with 4-color printing, it can become part of the image itself, giving you an additional color to work with. Have you ever thought about using colored paper as a bonus in your project?

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Make Good Great: Contrasting Texture

Pairing dramatically different textures can heighten sophistication and elevate your message, capturing your audiences’ attention through touch. Have you ever thought about using textures so different from one another that they spark people’s senses as their fingers move from one texture to another?

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Elevate the Everyday: A Maker’s Field Guide to Envelopes

An envelope is a simple and familiar form. It requires no power source or special reader to be held, read and understood. Equal parts function and first impression, an envelope has all the right elements to make any project exceptional.

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Make Good Great: Matching Texture to Content

We’ve seen that the way paper feels is powerful and how we use it can make a difference. Every project is about something, be it adventure travel or single origin chocolate. Have you ever thought about finding textures in the content, product or stories that you can emulate through paper?

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The Expressive “Plus” Uncoated Paper Can Provide

Excerpt from a 1949 Strathmore direct mailer: Stiffening competition calls for the most compelling printed pieces the advertiser and printer can devise. That calls for the plus that only quality paper provides. To get concrete results, the printed piece needs and idea…interesting design…powerful copy…fine printing…and the most effective paper you can obtain for that particular job.

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Materials Matter | The Cafeteria vs. The Restaurant

Imagine two lunch spots: a cafeteria and a restaurant. Each serve their own purpose, but which one would you bring a client or first date to?

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