Mohawk Fine Papers

Issue #10 of the Mohawk Maker Quarterly is all about beauty

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Beauty isn’t a superficial aesthetic trait; it inspires, moves and engages us. It triggers emotion. It attracts. It gives pleasure. What’s more, beauty is universal: Everyone, regardless of culture, age or experience can recognize and appreciate a beautiful person, scene, object or sound, even though we have differing opinions of what qualifies as beautiful.

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Paper is Part of the Picture

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Does pink signify modern and bold? Or does it seem soft and feminine? Perception of color—including context, culture and personal preferences—shapes our response to the colors we see. Perception of color is why red signifies “stop” when you see it on the street, and “love” when you see it in the greeting card aisle. It’s why color has different meanings across the globe. It’s why the client says she hates purple.

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TWELVE Beautiful Reasons to use Mohawk Packaging Papers

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Materials are a powerful communication tool, and at Mohawk, we’re committed to making the highest quality materials that help take every printed project from good to great…including packaging.

To demonstrate exactly how beautiful textured and colored papers can elevate a package design, we’re serving up some inspiration for you.

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By Hand | Why handmade goods are highly in demand

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Automobiles, furniture, homes, even food: Today, so many of the goods we consume are mass-produced by technology-driven machines half a world away. Which is why handmade items really shine.

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Brand and Perception

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Writer, educator and consultant Debbie Millman is at the forefront of understanding how companies develop smart, effective brands for their products and services. Her book “Brand Thinking” features insightful interviews with prominent practitioners. We invited Debbie to discuss what makes successful brands so good at shaping consumer perception.

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The Haptic Power of Paper

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hap•tic  or hap•tical adj. [<Gk. haptesthai, to touch.] Of or pertaining to the sense of touch.

When you are selling premium leather riding gear, haptic perception is what it’s all about.

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