Mohawk Fine Papers

A Good Letterhead Pays Off

The paper you choose for a letterhead makes an instant impression…on the eye and to the touch. It’s texture, the quality of its color, its feel in the hand…all of these register with the person who receives a letter…and help them form an opinion of the sender.

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Design Thinking is Dead. Long Live Design

Design is a whole brain exercise. An exercise that young designers may be missing in today’s factory system of design.

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30 Letters in 30 days: Are you up for the #Write_On Challenge?

In a technological era punctuated with e-mail, smart phones, tablets and texts, Mohawk believes strongly in the power of personal expression on paper. That’s why we are proud to support the 2017 Write_On campaign, an initiative designed to support and encourage the act of letter writing.

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DIWHY: Understanding the DIY Revolution

Our ultra-modern world of on-demand services promises convenience and instant gratification; life moves fast, and we want things even faster. But at what cost? Understanding the DIY revolution—reclaiming our creativity to make more and do more—allows us a new way to connect to ourselves and to each other.

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The Expressive “Plus” Uncoated Paper Can Provide

Excerpt from a 1949 Strathmore direct mailer: Stiffening competition calls for the most compelling printed pieces the advertiser and printer can devise. That calls for the plus that only quality paper provides. To get concrete results, the printed piece needs and idea…interesting design…powerful copy…fine printing…and the most effective paper you can obtain for that particular job.

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Out of Line: The Incredible Creative Impact of Sketching

Doodling, drawing, workshopping, outlining: call it what you may, but putting pen to paper in search of something new is a powerful creative catalyst. Ideation and imagination need room to work it out, and based on psychological research and artistic practice, sketching space is the place where it often happens.

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