Make Good Great: Matching Texture to Content

We’ve seen that the way paper feels is powerful and how we use it can make a difference. Every project is about something, be it adventure travel or single origin chocolate. Have you ever thought about finding textures in the content, product or stories that you can emulate through paper?

Perennials Fabrics®,a leader in the international design industry and the preeminent provider of luxury performance textiles, rugs and accessories, introduced their latest collection with a product brochure featuring 42 new fabrics for drapery, pillows and upholstery. This new brochure, titled “Suit Yourself,” whimsically presents this luxurious, high performance collection in the context of men’s suiting.

In an effort to match texture and content, designer Tom Nynas chose Mohawk Carnival Premium Linen for its deeply textured surface which evokes tightly woven linen fabric. The paper texture supports a series of saturated full bleed, full-color images, alternating between product details and shots of models wearing suits tailored from the same fabrics. According to Nynas, “the surface of Carnival Linen was the perfect canvas for this incredibly beautiful collection of luxury fabrics; the minute your fingers touch the cover, the paper texture becomes part of the story.”

Between the die cut designed to evoke the edge of a fabric swatch, to the red saddle-stitch detail in the bindery, this book makes a powerful case for the mindful use of materials to amplify your message in print.

Client: Perennials Fabrics, Dallas, TX
Design: Tom Nynas, Perennials & Sutherland, Dallas, TX
Printer: ColorDynamics, Allen, TX
Paper Stock: Mohawk Carnival Premium Linen Stellar White 80 cover
Printing: Zig Zag Die Cut Face, 4 Color Process UV, Silver Metallic
Bindery: Saddle Stitched with Red Wire

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TIPS ON HOW TO MATCH TEXTURE TO CONTENT:
•  Look for the physical characteristics of your product. Consider weight and texture. Also take into account
the environment where your product is at home.
•  Match textures to character. Even a brand without physical texture has a character or emotion to convey.
Find the texture that best represents the essence of your brand.
•  Be open to an array of options. You don’t need a 100% texture match to achieve a striking effect.
Something in the right ballpark can have similar results.

If you’re looking for inspiration, examples, and more tips on how to increase the impact of your next printed project through careful paper selection, click here to learn more and take your work from good to great.

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