Field Notes have become one of the most popular notebooks people use for daily musings, doodles and to-do lists. For the Spring 2017 edition, Field Notes introduced “Utility,” a notebook format perfect for any hard worker who may spend a bit of their time in a local hardware store…or for anyone that aspires to do so.
“People often ask, ‘Where do your ideas come from?’ In this case, it started with the cover paper,” says Bryan Bedell of Field Notes. “Utility” edition notebooks were printed on Mohawk Via Vellum Safety Yellow 80 cover. “The beautiful vibrant color of Via Vellum Safety Yellow jumped right out of the sample book like a DOT warning sign. It also brought to mind the yellow tape of a tape measure, which gave us another idea…”
This edition also contains a flip-out ruler that folds out of the back cover. “After ten years of making (and using) our memo books, we’ve come to realize that the ruler on the inside of the back cover is one of Field Notes’ most frequently-used but least-acknowledged features,” Bedell says. “We’ve been known to tear off a back cover of a filled-up book just to have an accessible ruler on hand around the office, workbench, or printing press.”
The inside of the notebooks contains either ledger or graph lines and is printed on Mohawk Via Vellum Pure White 70 text.
Client: Field Notes, Chicago, IL
Design: Field Notes, Chicago, IL
Printer: eDOC Communications, Mount Prospect, IL
Paper Stock: Mohawk Via Vellum Safety Yellow 80 cover + Mohawk Via Vellum Pure White 70 text
Printing: Black, red and gray soy-based Saphira inks
Bindery: Saddle stitch
Photo Credit: Field Notes
Comment below with caution for your chance to win a one-year subscription to Field Notes’ Quarterly Editions, starting with “Utility” (thanks Field Notes!). But hurry! Giveaway ends on March 17th. –GIVEAWAY CLOSED–