Today, guest blogger, Sarah Schwartz, editor of Stationery Trends and The Paper Chronicles, brings us the story of KL (heart) JF, a card collaboration between Palm Beach stylist Katherine Lande and Jason Arbuckle, creative director of J. Falkner Cards.
In this age of Instagram-immediacy, trends from the worlds of art, design and fashion are more interrelated than ever. Be it texture, color or icon, these days consumers expect a trend in one design forum to instantaneously translate into another.
Necessity was the mother of invention here in that this fashion-forward collaboration was born when Katherine — whose mother and grandmother instilled the importance of hand-written thank-yous at an early age — couldn’t find the perfect thank-you herself.
Katherine really enjoyed the creative process, she recalled. “It was so fun to be able to take what I’m currently coveting from the world of fashion, and reworking those inspirations into a new design medium.”
For his part, Jason was thrilled to work with a new design partner — particularly one so keyed into the world of haute couture. “While we often look to the latest fashions for inspiration, there’s nothing like collaborating with someone who really knows that world, who is sitting at the fashion shows in New York and Paris and styling magazine shoots.”
Enter the paint-splattered thank-you, which launched at the Summer 2016 gift shows and echoes the trend’s ubiquity on the runways. “Graphic prints have always been my design vibe; the more contrast and bold the better,” Lande noted. “To me the splatter paint print represents bold ideas presented in an organic and effortless manner.”
“The paint splatter pattern is a big trend in fashion, but I haven’t yet seen it in the paper world,” agreed Jason. “We’re excited to bring something genuinely fresh and graphic to stationery.”
The card translates the trend’s catwalk edginess into print form, featuring gold foil stamping and rich fuschia ink on Mohawk Via Vellum, a rich, thick vellum stock with an earth-friendly edge.
Debuting at the Summer 2016 gift shows, several fine stationers across the country have already ordered the ready-to-write design, including the Breakers News & Gourmet Cafe and Stationer on Sunrise, both in Palm Beach; Brooklyn’s Lion in the Sun; Atlanta’s Archer Paper Goods; Manhattan’s Paper Presentation and Cambridge’s Porter Square Books. They can also be purchased online singly here and as a boxed set here.
As to whether this heartful collab will bear more fruit, look for another debut in January. “A cocktail brainstorming at Buccan is scheduled for October, after Katherine has been to the New York shows!” Jason promised.
As for Katherine, she seems enamored with her newest design partner — and their adorable logo. “My most used word has to be heart, so it only seemed natural to have the heart take place in the collaboration. Plus I totally heart everything J.Falkner.”