de Boulle: A relentless commitment to quality and luxury

Timeless beauty, refined luxury, discriminating style, attention to detail, and fine craftsmanship are hallmarks of the de Boulle Diamond & Jewelry brand. For over 30 years, the Boulle family has served thousands of customers worldwide, as they built a reputation as one of the preeminent family-owned fine jewelers in North America. 

The de Boulle salon in Dallas, Texas, is a magnificent, 13,600-square foot two-story French Villa, with a jewelry collection as impressive. The shop features the de Boulle Collection™ of exquisitely crafted jewelry set in 18K gold or platinum with diamonds and rare gemstones. Luxury Swiss timepieces designed by Patek Philippe, as well as other premier brands including Blancpain, Corum, Rolex and Tudor are also proudly displayed.




To showcase the impressive Dallas storefront and timeless product line to customers and potential customers, the company recently introduced the de Boulle magazine. The stunning catalog is a beautifully designed and produced direct marketing piece aimed at showcasing the company’s extensive selection of fine jewelry, while also providing a glimpse into the de Boulle family’s love of horsepower – both equestrian and motorsports.



The 62-page publication features full-bleed photography of luxury jewelry and precious timepieces, interspersed with editorial articles featuring the 32-year heritage of the de Boulle brand, as well as a profile of the Boulle family and their varied interests including a passion for new and vintage racing cars.




Josh Garcia, director of creative and marketing at de Boulle, oversaw the design and production of the magazine, “The goal of the magazine is to showcase product, lifestyle and luxury. This magazine is truly a first for de Boulle. The unique layout and design features professional models photographed by industry leading photographers Judson Baker and John Parrish, who captured luxurious product and lifestyle images to uniquely communicate the de Boulle story.”



The Boulle family, with a longstanding appreciation for finely crafted, premium products, selected Mohawk Superfine when it came time to print.

Garcia says, “We looked at many different (paper) samples before we selected Mohawk Superfine. We wanted a premium paper that was uncoated and could capture the details of the photography.  We selected Mohawk due to its performance on press and how Superfine conveys luxury through thickness and texture. Many luxury retailers are utilizing a glossy stock – so Superfine differentiates us from our competitors. Superfine exemplifies luxury, so it easily communicates our products, plus the color hold out and timeless appeal are amazing! Superfine was the perfect choice.”



Printed at Color Dynamics in Allen, Texas, the de Boulle magazine is printed on Superfine Eggshell Ultrawhite 100 cover, 80 text, using four color process and PUR bound. The center spread features a double gate fold, showcasing the palatial Dallas storefront along with additional product and lifestyle imagery.



The magazine has been distributed to thousands in the Houston and Dallas metro areas, as well as to customers around the world, to very positive reviews.  With stunning photography, thoughtful editorial, and memorable tactility, this magazine has set the standard for premium direct mail and is sure to remain a keepsake for the de Boulle brand’s discriminating clientele.

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Comments (1)

  1. Posted by Lena Thompson on 04.27.16 at 12:19 pm

    Kim Starr with Mohawk was very helpful with the Paper Selection and Lee Cockrell with Clampitt Paper Company was a great help too! Beautiful Brochure!

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