The NEW Loop Swatchbook

Mohawk Loop is a comprehensive collection of extremely high post-consumer waste recycled papers developed to support sustainable design. Mohawk has just introduced a new Loop swatchbook, which serves as a one-stop shop for beautiful, textured, colored papers that are FSC certified, made with windpower and made carbon neutral.

Seventh in a series of new swatchbooks, the Loop swatchbook has been designed to make the paper specification process clearer, easier and more inspirational for designers, printers, stationers and paper enthusiasts.

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This new resource is a paper specifier’s dream with a Quick Spec section which provides a quick, organized overview of colors, finishes and weights available within the paper grade.

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Following is a Browse section, which allows users to dive deeper into the specification process to identify finish, shade and weight. Each waterfall within Browse contains information about available colors and weights, including one sample of every shade available within each finish.  A Details section contains in-depth paper information and specific printing resources.

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Mohawk Loop is called ‘The Responsible Paper’ because all papers in the portfolio are made with PCW recycled fiber using renewable energy. The papers are FSC and Green Seal Certified, Green-e Windpower and carbon neutral, and available in a range of print surfaces and a palette of whites, pastels, jewel tones and earthy fibered shades. The diverse portfolio of Mohawk Loop papers is selected and used by environmentally responsible designers and brands, reduce the impact on the environment without sacrificing print performance.

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The seventh issue of the Mohawk Maker Quarterly is printed on Loop, and designed to be a companion piece to the new Loop Swatchbook.

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To support the issue’s theme of character, Mohawk Maker Quarterly Issue No. 07 demonstrates how using responsible paper can add character to printed projects. The issue features a beautiful display of offset printing on colored and fibered papers, including white ink on Mohawk Loop Urban Gray, and a spectacular use of a fibered sheet (Mohawk Loop Feltmark Pumice) for added textural interest, as well as the juxtaposition of Citrus Green paper next to a fluorescent orange and aqua illustration of oversized eyeglasses to maximize the impact of the design for a story about Warby Parker.

The Loop swatchbook was designed by Hybrid Design of San Francisco, CA, and produced by Fey Printing, Wisconsin Rapids, WI.

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To order a copy of the new swatchbook, paper specifiers can contact their local paper merchant or place an order from Mohawkconnects.com.

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