Enhancing your brand with the touch and feel of engraving

To celebrate Flash Back Friday (FBF), we occasionally feature projects, partnerships and events of note that have taken place during the past year, but haven’t yet been featured here on Felt & Wire.

This week, we flash back to September, when we teamed up with BurdgeCooper and The Ligature for a special hands-on event highlighting the different aspects of fine print engraving, called EngraveSF, held at the San Francisco Center for the Book.

Engraving is a fine printing process that has been around for many generations. What once was reserved for formal invitations and stationery is now being redefined as a tool for creating beautiful work that leaves a lasting impression.

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The Mohawk team shared inspiration and paper goodies with event attendees.

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The Ligature and BurdgeCooper supported Engrave SF. Both companies are owned by Taylor Corporation, one of the largest privately held companies in the US and a premier provider of interactive, printing and marketing solutions to Fortune 500 companies, businesses and consumers around the world.

Over 150 designers and print enthusiasts spent the evening learning how to incorporate engraving into their work and how the process can enhance contemporary design applications.

“Even though most of the designers in attendance knew about engraving, or had used it in the past, seeing it used in a variety of applications really opened their eyes to how the process can add value to a variety of products,” says Don Burdge, President of BurdgeCooper.

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Dora Drimalas speaking about the Anatomy of a Maker.

Dora Drimalas, of Hybrid Design spoke about the necessity to create memorable brands with messages that will stand out and be remembered in today’s technological era. The event featured an active engraving press, where guests could watch the printing process.

“The audience was longing for something different to make their designs and brands stand out in this crowded marketplace, and engraved products stand out both literally and figuratively,” Don continues.  “I also got the sense that attendees felt engraving was an ancient craft that, unlike today’s modern printing methods, takes a craftsman years to perfect.  They all know about letterpress printing and love the hand-made feel of that process, but letterpress is everywhere now.  Having an engraved product is relatively rare but still retains those hand-made qualities that make a piece stand out.”

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