Paper Basics, Refreshed

Paper is where design leaps off the screen and into your hands.

After hours of designing in two-dimensions, you take your concept to the third dimension— an actual printed piece. Making that leap requires paper: that tactile, touchable, colorful, feel-good substance. Specifying the right paper to realize your creative vision affects the look and feel of the final product just as much as the colors, fonts, images and layouts you select.

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With hundreds of papers to choose from, many designers rely on a few favorites—usually choosing white and smooth papers. Close attention reveals a host of fine paper qualities that can make or break a job on press. The more you understand these qualities, the better able you are to make the right paper choice for every project.

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The recently refreshed Mohawk Paper Basics booklet will help you understand the many factors to consider in your paper choice. From basic papermaking to basis weights, how to read a swatchbook chart to a whole glossary of industry-specific terms, this primer gives you a knowledgeable starting point for any printed project. Download the PDF or order your own printed version here.

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