Champion of Craft: Erik Marinovich

This year we kicked off a series of storytelling inserts entitled “Champions of Craft,” created to recognize the work of aspiring and seasoned designers and makers.  In the March/April 2015 issue of GDUSA , we champion the work of Erik Marinovich, a San Francisco- based lettering artist and designer, who finds inspiration where friendship and the alphabet converge.


In 2009, Erik, then primarily a freelance designer, co-founded Friends of Type with the intention of developing his craft as a lettering artist and designer.

“Friends of Type gave me the space to experiment and explore the nooks and crannies of the alphabet,” Marinovich says.

Friends of Type quickly garnered a devoted following, and the work of being a founder and frequent contributor often kept Marinovich up into the early morning hours, honing his skills as a lettering artist. He thrived on the energy and inspiration of the collective.


Almost six years later, Friends of Type is still going strong and Marinovich is three years into another venture with a friend: Title Case, a lettering and design studio he founded with Jessica Hische.

Marinovich is no longer an aspiring letterist—he is a leader of the form. But even with a client roster that includes The New York Times, Facebook, Ford, Nike, and Gap, he remains committed to experimentation and growth. He states, “I discovered that good lettering is like aged whiskey. It takes effort to craft, and time to age. To date, I have only created my first batch. I now continue the never ending process of refining it.”


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