HOW+Print Come Together in the latest Moo Luxe Project

If you you love HOW and PRINT Magazines (and who doesn’t, really?), you are really going to dig these new Moo Luxe business card collections. HOW Clever and Letter Love, are two new collections designed by the art directors of two of our favorite design publications. The design team that created this new collection for The Luxe Project includes Claudean Wheeler, Art Director of HOW + PRINT Books, Adam Ladd, Art Director of HOW Magazine, and Ronson Slagle, Art Director of PRINT Magazine.

As with all Moo Luxe Project collections, the designers selected a charity of their choice to receive 100% of the net sales for one month. The Chicago­‐based non‐profit, EPIC: Engaging Philanthropy, Inspiring Creatives, has been selected by both the HOW and PRINT designers as the lucky charity to benefit from the sales of these collections. Ready to help a charity and receive some beautiful business cards in return? Let’s take a look at the brand new designs.

HOW Clever is a collection of 10 designs that feature a “How” question or statement. Each card is meant to begin a dialog, from “HOW bizarre” and “HOW time flies” to “HOW do you do?” and “HOW may I help you?” All 10 cards in the collection can be ordered, or customers can choose to order only specific cards. HOW can you resist?


Letter Love isdesigned for those who adore letterforms. In this collection, each letter of the alphabet is given its own style treatment — using the typeface Clarendon, which is one of the fonts used in PRINT Magazine. This collection is highly customizable: Order the whole alphabet, spell a word or choose a monogram. Go ahead, share the love.


HOW is an award-­winning magazine that began in 1985 and has since become a larger entity within the design world, growing to include design competitions and online design courses, as well as one of the largest national design conferences. (Mohawk will be exhibiting at HOW 2013 next week in San Francisco – if you’re there, stop by and see us!)

PRINT is a bimonthly magazine that was founded in 1940. The publication is dedicated to showcasing extraordinary design, printed and otherwise. PRINT covers a broad field of commercial, social and environmental topics relating to design — from publication and book design, to corporate branding, motion graphics, rock posters and street art.


The Charity
EPIC is a Chicago­‐based non-profit organization that empowers creative people to make social change happen. EPIC hand picks volunteers from the advertising and design industries and pairs them with Chigago­‐based non-profit clients who are dedicated to education, children and families. The work is done strictly on a pro-bono basis, and designed to assist the clients’ mission. “For creatives it’s the chance to work with other like-­‐minded professionals across the industry, and to use their talents for social good. For nonprofits, it’s the chance to develop the kind of world-­‐class, strategic marketing that their missions deserve,” said Chris Huizenga, Executive Director, EPIC.

The Luxe Project is an initiative that teams brilliant creatives with Luxe Business Cards by MOO – and helps good causes as well. Each new designer’s collection is showcased for a month, and 100% of net proceeds from sales of that collection during that timeframe will go to the designer’s charity of choice. To date, The Luxe Project has raised over $30,000. Help them keep raising that total  with a purchase from the HOW Clever and Letter Love collections.

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