Our toast to digital printing

[Alyson Kuhn] Yesterday {Toastday, December 29}, I had a toasting party. Thanks to Paper Culture, the invitations I mailed looked like me, sounded like me, but were not typed by me!

At paperculture.com, I found a New Year’s invitation that worked perfectly for my purposes. See the basic design on the left, and Paper Culture’s customized version on the right. All I had to do was type the text once. No stressing, no finessing. I placed my order on-line and received my e-proof pronto. So far, so fab.

I would have been a happy toaster even if there were no more to the story than a stylish me-ish invitation beautifully printed on heavy, 100 percent PCW stocks. {Paper Culture uses Mohawk Options and Strathmore Script, in 100t for envelopes and 130dtc for cards.} But wait, there’s galore.

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Paper Culture’s Most Excellent Excel Template is my new favorite thing. It might not be a social networking tool per se, but it made my eyes POP {as in Paragon of Personalization}. The clever software enables you to customize a very chatty message, which gets printed on the verso. So, my invitation doubled as a holiday card – bearing my toastiest wishes and assuring those who couldn’t join the toasting party that they would be with us in spirit. Within the generous 500-character “customization allowance,” I could even kuhnvey thanks for recent gifts and kindnesses.

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I sent 60-some personalized cards; I also ordered a small quantity of unpersonalized cards, which behaved beautifully in my typewriter. Each invitation has a companion envelope, digitally printed on its face with three elements: recipient address, return address, and a unique number {which the postage stamp will cover}. This number is also printed in the lower left corner of the invitation verso, so that you can foolproof-ly put the customized invitation in its proper envelope. Suave.

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I received many compliments, exclamations even, on my Paper Culture invitations. When I wrote about the company last summer, it was barely six months old. My sense is that the learning curve was well-hidden behind the customer-service curtain. Now, as Paper Culture approaches its first birthday, the process is so smooth, that even mondo-techno-challenged me appreciated the experience. The ease and relative economy inclined me to expand my mailing to include several friends with whom I’d been out of touch. I eagerly await Paper Culture’s Valentine offerings!

Alyson Kuhn, aka The Toastess with the Mostess, will share social reportage tomorrow of the toasting party.

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Comments (4)

  1. Posted by Joey C. on 12.31.09 at 5:02 pm

    “printed on the verso. So,” so brilliant!

  2. Posted by Alyson Kuhn on 01.2.10 at 12:26 pm

    D-lighted that you are so attentive to D-tail. Joey C, you see so much! So long for right now, A.

  3. Posted by Tracy on 01.4.10 at 10:29 am

    Dearest Editrixie ~ loved loved loved the invite. Sorry to have missed the toast.
    High Tea

  4. Posted by Triscut on 01.5.10 at 9:09 pm

    Nice to see some flat printing cross our mailbox for a change, all that dimension in December’s mailbox can dull even a discriminating dauphinoise.

    You were bien toasté from our toasty salon replete with roaring fire and toasted marshmallows (indoor smores).

    The clever invitations were smashin’ and we wish we could have been Napa’n, though Villanowhere, with some lovely Rutherford wine, was perfectly divine.

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