Strutting Their Strathmore

The winners of The Strathmore Show for the first quarter of 2009 have been selected. I chatted with someone at each of the three design firms and hope you will enjoy this up-close-and-papery reportage. Thought-provoking question: What do these three projects have in common {other than that they are all printed on Strathmore}? The first five readers to respond will receive The Editor’s Spring Stamp Fling.


Gold: Reel Centric, Chen Design Associates

The Reel Centric logo and stationery system pack a lot of personality on paper. The internet start-up creates video ads for the online newspaper industry. Josh Chen says the “anthropomorphed video-cam-projector-transformer” references Reel Centric’s ability to do incredible things in tight timeframes and their belief that their clients are the super-heroes for the newspapers.

Reel Centric leadership was totally on-board with the benefits of having a print presence and tactile materials. Fun too: The die-cut on the business card mimics the lens on the logo.

As for the paper itself, Josh speaks from experience. “We’ve worked with enough patterns and floods of color to know that, on the right paper, this is no problem. When you take a folded letter out of the envelope, it is unexpected!”

Aside: Chen Design Associates also designed Reel Centric’s website and trade-show booth – which won Best Booth at the Newspaper Association of America’s 2009 trade show in Las Vegas.

Silver: Tree of Life Landscapes, The Tenfold Collective

The Tenfold Collective created the new identity for Tree of Life Landscapes from the ground up. Designer Josh Emrich comments, “The tree icon is the same shape as the leaves within, suggesting a microcosm, which is what many people here want in a landscape design, to recreate everything they love about the Colorado outdoors in their own backyard.”

The graphic elements work separately as well, as we shall see in the three-dimensional interactive experience, coming early this Summer. The birds will get some flashy airplay.

The entire system was letterpress printed at Rohner Letterpress, including the organic pattern on the back of the business cards. “Rohner helped us select the stock for the best indention on Tree of Life. We wanted something clean white, spongy, and tactile.”

Aside: Business cards personalize at the bottom with a small digitally-printed label. Each person selects his or her own background solid, and then the name and e-mail are reversed out.

Bronze: Pires Wedding, Roycroft Design

Jennifer Roycroft, The Bride and The Designer, has designed materials for many a party. For her own suite of wedding materials, she started by designing the “Jennifer and Leonel” mark and other elements that would find their way onto mini-chocolate wrappers, wood drink sticks, and the burgundy napkins she screen-printed herself in gold.

As for her choice of Strathmore, “It’s a beautiful, classic sheet – elegant and sophisticated but not stuffy. I needed something that would take the full ink coverage evenly. I also wanted everything to match across weights – thick for the invitation, lighter weight for the program book, and so on.”

Aside: Amidst the Fall colors, including orange tablecloths, Jennifer did indeed wear ivory. The décor and the bride were punchy.

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Comments (10)

  1. Posted by Patricia on 04.14.09 at 4:34 pm

    A warm color palette?

  2. Posted by iylana on 04.14.09 at 9:43 pm

    all three feature double letters (EE, NN, EE)?

  3. Posted by DawnPutney on 04.15.09 at 7:58 am

    I’m stumped on the common thread – unless it is indeed the double letters on all three…

  4. Posted by The Editor on 04.15.09 at 10:43 am

    Well, let me say this about those {first three comments}: I like them a lot, though I kuhnfess I was lòóking for something a bit more, well, moody. Patricia was warm, and we note (The Editorial We) with delight that she spelled palette as it should be. And brava to Iylana for observing the three double letters – sweet, swell. And we wonder whether Dawn deliberately used three words with double letters in her comment. Now, I will cease riffing, assemble the Spring Stamp Flings for you all, and begin writing tomorrow’s post, about a business whose name contains two pairs of double letters: Bell’occhio. Hasta mañana.

  5. Posted by Peressini on 04.21.09 at 7:14 pm

    They are all letterpressed?

  6. Posted by jaseagraves on 04.23.09 at 12:58 pm

    For all three projects, the designers’ names begin with the letter “J”? (Josh, Josh and Jennifer) Not “moody”, but that’s all I’ve got.

  7. Posted by JulesLA on 04.24.09 at 1:31 am

    Each project uses variations on classic printers ornaments and textures to create overall patterns (back of card, back of sheet, band of color) and tactile, graphic shapes on the front. Connotations of a particular time period as well…not 2009. Each lovely!

  8. Posted by The Editor on 04.25.09 at 12:38 pm

    Ultimately but tardily, JulesLA, who I am tempted to call La Jules {because I always misread LA Confidential as La Confidential}, came the closest. I think all three designs convey a certain organic-ness, an implied sense of motion or growth. The Reel Centric logo can transform itself; the Tree of Life will grow; Jennifer and Leonel will embark on married life with a grand swoosh. For the record: Reel Centric and Tree of Life are letterpress printed; the wedding suite is offset. Thanks, everyone, for commenting. La Jules, the sixth responder, will receive The Editor’s Kuhnsolation Prize.

  9. Posted by Peressini on 05.8.09 at 10:12 am

    Thank you thank you so much for the stamps. What a delightful little package from the stamps to the handaddressing to the lovely red envelope. A wonderful little prize package. Thank you again!

  10. Posted by The Tenfold Collective - Ballista Magazine on 12.30.11 at 3:10 pm

    […] good. They may not focus on the awards and glory, but when you commit to simply doing your best the awards often come in […]

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