Last summer, Marian Bantjes and Pentagram teamed up to refresh the iconic Strathmore thistle. Marian’s reinterpretation went against the creative brief, against Michael Bierut’s direction, and against Marian’s own initial inclination. Her presentation showed the explorations leading up to her radical redo of the thistle. She described this direction as “essentially not calligraphic. It’s basically geometric. A little bit old, a little bit new. Kinda bitchin’.” Who could resist? Certainly not us.
Here are Marian’s sketches. See the ultimate thistle in its geometric glory on her blog, floating beneath Marian’s fab nav tabs.
Michael B. and Katie Barcelona at Pentagram translated Marian’s motif for our new ream wrap. Yes, we call it the Dream Ream. Once again, our design stars have aligned! Theme swag to follow. Thistle keep us amused for a long time.