Pop ’n’ Shop

I recently received a nifty-gifty alphabet book called ABC3D, by Paris-based graphic designer Marion Bataille. The mass-market marvel, printed in China, is based on Bataille’s 2006 livre d’artiste called Op-up. Nary a word of text, not even a title page. Most of the letters pop up, some pop out, and others do double duty.

The C and D do a flip ’n’ flop, the E effortlessly becomes an F. I laughed out loud at O and P masquerading as Q and R, quite respectively. O, my, mylar, the V and W are very witty. And I love K. U can C for yourself right now! The spine is divine, and the lenticular cover, designed by Michael Yuen, is psychedelicious. The casing is super-sturdy, but turning the pages requires a gentle touch, so I would recommend adult supervision for young readers.

Photo credit: Robin Benson

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Comments (2)

  1. Posted by dirkdallas on 03.13.09 at 11:19 am

    I have this book and love showing it off to people. It’s quite brilliant!

  2. Posted by dabble on 03.19.09 at 4:24 pm

    Love your new blog. Just added you to my blogroll. And I’m totally going to buy this book! very cool!

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