Making Memories | How senses and emotions help us store and recall memories

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There’s a family vacation photo on your desk—looking at it, you can recall details like the sun, the waves, the funny thing your son said just before the picture was taken.

Objects are powerful triggers that prompt us to recall past experiences. Researchers continue to explore how the senses influence how we form impressions and store and recall memories. Not only is the science fascinating, but it can also shape how brands communicate and win fans.

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Champion of Craft: Brothers & Craft

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We know that materials matter, and the right materials can take a project from good to great.

In issue number eight of the Mohawk Maker Quarterly, we explore a new media and creative agency founded by four brothers in Charleston, South Carolina, called Brothers & Craft. The brothers specialize in visual and written content development, photography, videography, styling, branding strategy and have worked with some notable brands including Shinola, Liberty Fairs, Tommy Hilfiger, Veuve Clicquot, Fossil, and more.  Read on to learn how they astutely master their brand.

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Become a Materials Expert: Tips for Communicators

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The competition for an audiences’ attention has risen to a fever pitch. They are overwhelmed, bombarded with more-more-more, with less and less impact. What we make needs to matter, to make an impression, to elevate itself from the endless churn of communication. But the question is, how? The answer may lie close to home: print!

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Champions of Craft: Sebastian Cox

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We know that materials matter, and the right materials can take a project from good to great.

In issue number eight of the Mohawk Maker Quarterly, we explore the material selection process of London-based designer and craftsman Sebastian Cox, who carefully and thoughtfully hand selects timber for his creative designs largely based on his emotional connection to the raw materials.

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Inspiration, education + conversation: A Maker’s Field Guide to Texture and Color

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The competition for your audiences’ attention has risen to a fever pitch. They are overwhelmed, bombarded with more-more-more, with less and less impact. What we create needs to make a powerful impression to elevate itself from the endless churn of communication.

But, how?

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On The Wire: Designer to Watch, Mimi Kim

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Today, guest blogger, Sarah Schwartz, editor of Stationery Trends and The Paper Chronicles, chats with one of Stationery Trends’ Top Ten 2016 Designers to Watch about her career, inspiration and thoughts about paper. Today, Sarah introduces us to Mimi Kim of Clap Clap.

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