Sunset makes it ROCK
The 2015 Sunset Printing Calendar was created “to celebrate with customers and friends the many ways that Sunset makes print rock.”
Mohawk partnered with Sunset again this year to showcase a variety of Mohawk papers printed offset, foil stamped, die cut, embossed, thermographied, engraved, letter pressed, and even grommetted (so that the Elvis cut out can do his signature leg shake). The calendar is an impressive demonstration of almost every specialty printing process imaginable and the Rock and Roll theme gave Sunset plenty of interesting artwork to embellish—Michael Jackson’s glove, Tina Turner’s broken heart, Mick Jagger’s tongue and Bob Dylan’s guitar, among others.
The introduction speaks to the enhancements that specialty processes bring to the artist’s creativity. “Just like your favorite song can evoke memories and feelings from days and years before, a printed piece can express feelings that words cannot always convey.” The Sunset design team chose a variety of distinct textures from the Mohawk Loop line of sustainable paper to set off the specialty processes—Antique Vellum, Feltmark, Linen, and Inxwell Vertical.
Sunset has a long history of quality craftsmanship and dedicated service. Established in 1945, it is a three generation Hispanic-American-owned company providing full color offset printing, raised thermography, letterpress, engraving, foil stamping, digital print, embossing, and die-cutting, as well as data and mailing services, collateral and inventory to companies throughout the world. From their headquarters in Wharton, New Jersey, Sunset produces printed material in more than 14 languages and ships to over 20 countries around the globe.
The introduction to the calendar ends with the claim that “anyone can print it, we can make it rock.”
Nothing is created in a vacuum. Our community—the always-evolving context of our physical, social, and emotional lives—has everything to do with how we make and view art.
Lead Brand Designer Katelyn Stetler reflects on Crane’s tradition of craftsmanship, and introduces 77 timeless designs to 2019’s holiday capsule collection.