Sunset makes it ROCK

The cutting of paper into decorative shapes or patterns using a steel cutting die.

Embossing is impressing an image in relief to achieve a raised surface. Debossing is pressing an image into paper so it lies beneath the surface. Both can be registered over printing or on blank paper which is called blind embossing/debossing.

Metal plates are etched with a recessed image of the design, and coated with opaque ink. The plate is blotted leaving only the image with ink. Once paper is fed into the printer, intense pressure is applied, creating raised type and graphics.

Foil film comes in a variety of colors, finishes and effects. A metal die is created for each foil color used in the design. The die is heated and then stamped using pressure, sealing a thin layer of the foil to the paper.

A technique of relief printing using a printing press.  A surface with raised letters is inked and pressed to the surface of the printing substrate to reproduce an image in reverse.

A post print process of creating raised areas of print or images on paper. Resinous powder is applied to the wet surface of the ink and fused by heat, or infrared radiation.

A specified premixed ink color which has been mixed according to a formula. Match colors are more accurate than process colors which use screens and can vary from one print run to the next. Also referred to as a spot color or Pantone® Matching System (PMS).