Materials Matter: Bathing Culture
Suds, sustainable packaging and Renewal Straw: How a hygiene company puts people and the planet first.
Tim Hollinger and Spencer Arnold, NorCal transplants and life-long friends, started making soap back in 2015. They created Bathing Culture, sustainable, biodegradable, self-care and personal hygiene products, to serve people and planet first. The pair have since grown Bathing Culture beyond soap, offering products today that range from hand sanitizer and face & body oil to their signature Cosmic Rainbow towel and fish-shaped terracotta detox scrubber, all made from natural ingredients. Their liquid, oil and mineral products' bottles are either refillable glass or made from recycled plastic collected from the California coastline.
While their products are encased in glass or recycled plastic, and wrapped in colorful, contemporary design, they still need to be packed and shipped in secondary packaging for protection. Bathing Culture offers radically natural, environmentally friendly products, so naturally, their packaging needed to be as environmentally friendly as their organic ingredients.
After much-scrutinizing research (they are obsessively-ethical) about everything from fiber sourcing to environmental impact, Bathing Culture ultimately selected Mohawk Renewal Straw, Rough, Harvest White, 140 Cover for their secondary packaging — but why? We had the opportunity to sit down via Zoom and ask Bathing Culture co-founder, Tim Hollinger, just that.
"Partnering with Mohawk on this project was so important because the environmental crisis is the ultimate threat multiplier for all of these challenges that we’re facing as a society," Tim explained. "It’s imperative that businesses work together to make and put products into the world that do less harm and that can make the world a better place."
"We’re incredibly honored to be able to show the world some of the most innovative paper that has been created," Tim declared. "You know it’s funny, it sounds cheesy, but it is the millions of small steps and these types of collaborations that are really going to move the needle in addressing climate change. And we’re really proud to be able to show how truly beautiful some of the solutions can be. The straw fibers in Mohawk Renewal Straw give the packaging added texture and a dimension that reminds people that it is natural and that these products come from somewhere, and were made with care."
"We’re super excited for people to get their hands on these and to continue to push for innovation in the paper and packaging industry," Tim concluded.
Printed and scored at Moquin Press, one of the first shops in the country to complete a packaging project on Mohawk Renewal, Tony Navarra of Moquin had this to say about Bathing Culture's Mohawk Renewal Straw packaging: "Simple and elegant, black only artwork has a beautiful contrast against the fibery cream shade. The Bathing Culture box project was a perfect design to showcase the paper, which is such a dense sheet. Our Heidelberg XL106 pulled up to color easily and the job ran smoothly. The die-cutting and finishing were just as easy. The paper cut, scored and folded cleanly, and without cracking. Mohawk Renewal is a great paper — Bathing Culture one of my favorite jobs to showcase!"
Mohawk Renewal was also recently featured on The Dieline, where editor and writer, Bill McCool, was quick to point out that this line of premium, crafted papers are "part of a concerted effort to get more sustainably crafted papers into the world, because not only do consumers want more sustainable packaging but according to a recent survey from Trivium Packaging, 74% of them would even go so far as to pay more for it."
Bill then went so far as to state that for Mohawk, "there's an even larger story at play, and when you look closer, you get an idea of how the packaging industry as a whole can move toward a better tomorrow."
So, don't take it from us, take it from Tim, Tony, and Bill — radically sustainable, beautiful packaging made with renewal fibers are both here to stay, and recyclable.
A commonly used printing technique in which the inked image is transferred from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printing areas ink-free.