A Good Letterhead Pays Off

These designs were developed by Rudolph Ruzicka, one of America’s most noted designers. Ruzicka considered each design as an individual problem and carried it through to make and effective and harmonious letterhead.

“The manner in which a company heads its correspondence paper is a problem of design—a problem of infinite variety,” stated Ruzicka about the piece. “If the design is to have the stamp of originality and individuality, there obviously can be no set rules or formulas for a simple solution. Hence, every letterhead is a special problem and in devising the appropriate design, due regard must be given to a number of factors.”

All of the designs within the promotion represented sound letterhead design and could easily have been adapted by customers to their particular requirements.

To every business that values its reputation, a good letterhead is a good investment, whether that business numbers its public by the hundreds or by the millions. For every letter over a firm name represents that business.