Mohawk Blog

Designed to Communicate Style & Adventure: AEV Filson Edition Brochure

Words
Jane Monast
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Filson and AEV combined their American manufacturing expertise to produce two limited edition off-road vehicles designed to inspired outdoor adventurers.  

The AEV Filson Brute Double Cab and AEV Filson Wrangler vehicles are the culmination of durability, refinement, and American-made quality. This is definitely not your father’s car (to paraphrase a popular Oldsmobile tagline). And definitely not the car brochure of days past.

Today, as more auto brands seek a competitive edge with their marketing materials, more promotional brochures are being printed on uncoated stocks. This trend began with hybrid vehicle companies wanting to print their books on appropriately environmental paper stock. Mohawk Options 100% post consumer waste fiber paper was chosen for both the Toyota Prius and the Ford Escape Hybrid introductions because the companies want their car imagery to look fantastic, while also demonstrating their green side, too. Mohawk Options with Inxwell retained the detail and fidelity necessary to woo potential buyers while complementing the brand with a 100% recycled sheet.

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Today, as more auto brands seek a competitive edge with their marketing materials, more promotional brochures are being printed on uncoated stocks. This trend began with hybrid vehicle companies wanting to print their books on appropriately environmental paper stock. Mohawk Options 100% post consumer waste fiber paper was chosen for both the Toyota Prius and the Ford Escape Hybrid introductions because the companies want their car imagery to look fantastic, while also demonstrating their green side, too. Mohawk Options with Inxwell retained the detail and fidelity necessary to woo potential buyers while complementing the brand with a 100% recycled sheet.

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The luxury car category followed suit. This AEV Filson brochure is the perfect example.  Filson Creative out of Seattle chose Mohawk Superfine Eggshell for this limited edition Jeep brochure. Mohawk Superfine’s unmatched formation prints the details of dashboards and stitching beautifully while the toothy Eggshell finish provides a tactility that says, “This is off-roading in style.” It complements the other product lines from this privately-owned outfitter and manufacturer of goods for outdoor enthusiasts—made with great attention to detail, and materials that make a difference.

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Client:  AEV Filson

Design:  Filson Creative, Seattle, WA

Printer:  Color Dynamics, Allen, TX

Cover Stock:  Mohawk Superfine Eggshell Ultrawhite 100cover/270 gsm

Text Stock:  Mohawk Superfine Eggshell Ultrawhite 80 cover/216 gsm

Printing:  4 color process UV inks

Bindery:  Perfect bound


Production Notes

PN-print-process
Print Process
Offset Printing
capability_infoi
Ultraviolet (UV) Printing
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bindary
Bindery
Perfect Bound
capability_infoi
roll
Offset Printing Capabilities
4 Color
capability_infoi
PN-printer
Printer
PN-designer
Designer
Filson Creative

Materials Used

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