A Coordinated System of Sample Books
In support of the new exhibition Paper is Part of the Picture: Strathmore Paper and the Evolution of American Graphic Design, we wanted to share some pivotal highlights of Strathmore’s 125 year history.
Through the end of 2017, join us as we explore the history of Strathmore Paper and its impact on American Graphic Design. Today’s post, we pick up where we left off and discuss Strathmore’s need for a coordinated system of sample books.
The consolidation of the Mittineague and Woronoco mills as a single entity under the Strathmore name forced a reorganization of the combined paper lines that was not completed until late 1912. Prominent American designer Will Bradley was hired to oversee the task. The number of paper lines was divided into four groups: Writing Papers, Book Papers, Cover Papers and Bristols, and Business Announcement Stocks (combining matching sheets and envelopes). The covers and title pages were designed by Bradley, but most of the designs used to illustrate the stocks were prize winners from a competition held in 1911. Up to five colors were used in the printings.
Although Bradley reduced his workload by creating several series of similar designs, the overall variety and versatility of the unit covers remains unprecedented in the history of the American paper trade. For nearly all of the covers he did the design, illustration, ornamentation and lettering (he rarely resorted to type); and created numerous iterations of the Strathmore Quality seal. He also established standardized vertical and horizontal sizes, something which Strathmore did not return to until the 1930s.
For the 125th anniversary of Strathmore, we decided to do something special. Together with the Opalka Gallery and Paul Shaw, we’re bringing you “Paper is Part of the Picture,” an exhibition of nearly 200 paper promotions found in the Strathmore Archive. The exhibition is being held from October 3 – December 15. More information can be found here.