Celebrating Naturally

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Mohawk is pleased to announce and celebrate the launch of Naturally, Danny Seo, a fresh and original lifestyle magazine that launches nationwide July 15. 

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In today’s digital age in which smart phones, tablets and laptops are ubiquitous and critical to managing our daily lives, consumers are rediscovering the joy and experience of reading and savoring their favorite printed magazines.  Consumers are rediscovering the importance of tangible objects that have permanence.

Magazines printed on high quality, premium paper are growing in demand, and they cater to a discriminating reader. We’ve seen a trend toward “bookazines,” or luxe magazines that are crafted with premium paper which enhances the quality of the magazine’s photos and simply feels sublime in the hand. The high end, tactile nature of the new luxe magazine sets it apart from others on the newsstand.

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Luxe magazines are cherished by their readers, and tend to be kept for a longer period of time than a traditional monthly publication, so advertisers benefit from a longer shelf-life for their ads.

Naturally is a beautifully designed lifestyle magazine that looks at living a healthy, natural and good-for-you life. Content covers everything from food, beauty, travel, home, and entertaining all through Danny Seo’s unique point-of-view as America’s leading guru of green living.

Naturally, Danny Seo features Mohawk paper on the cover and in a special 16-page editorial insert. Editor-in-Chief Danny Seo selected Mohawk Options 100% Post Consumer recycled paper for the magazine’s cover and insert because he loves the luxurious, premium quality of the paper and he appreciates Mohawk’s dedication and commitment to the environment.

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When asked why he prefers Mohawk, Danny responds, “Mohawk Fine Papers is the “Tiffany” of paper, plain and simple.    The luxurious paper stock we are using takes this magazine from regular flimsy newsstand fare to archival quality.   The images look like fine art, and the weight and feel make you want to savor every page.”

From our standpoint, we believe Naturally, Danny Seo will change the tide in the publishing industry by fully engaging the senses of discriminating readers – from the fine paper it is printed on to the videos and enhanced content made available through the Mohawk Live augmented reality mobile app.

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We think you’ll agree and we want to give Felt & Wire readers the very first opportunity to experience Naturally, Danny Seo – from the beautiful feel of the cover and editorial insert (printed on Mohawk) to the mouth-watering, good-for-you recipes, inspirational travel stories, educational DIY projects, insightful celebrity profiles, uber-stylish home décor tips and tricks, there’s so much to savor.

Comment on the Mohawk Facebook page why you would like to be among the first to read Naturally, Danny Seo. (And while you’re there, let us know what you think about magazines printed on premium paper – do you prefer a higher end paper for your publications?) We’ll randomly select a dozen winners and each will receive a copy of the new publication.  Good luck, Naturally!

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Comments (2)

  1. Posted by Amy on 07.16.14 at 11:51 am

    Love.

  2. Posted by Amber on 10.22.14 at 9:38 am

    This looks absolutely stunning! A magazine with quality paper makes the reading experience so much better.

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