The word ‘impression’ has several meanings. Impressions can be both physical and emotional; they can be both quickly formed and long lasting. They bring life to communication, and they shape perception.
Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour is a global powerhouse in the world of performance apparel, footwear and equipment. Known by athletes as the go-to brand for staying cool, dry and comfortable during a game or workout, Under Amour is continually innovating and expanding its technical product assortment with a mission to make all athletes better.
In the second issue of the Mohawk Maker Quarterly, we highlight a diverse group of makers and artisans who share their stories behind the importance of the materials they use for their products. While each person had a unique story to tell and expertise to share, we found that underlying their differences were two common values: quality and sustainability.