“In the 1430s, around the same time Johannes Gutenberg was creating a revolution by developing the first printing press, engraving techniques began to appear in both Italy and Germany. The technique they used is called intaglio, an Italian word that literally means ‘carving’ –a process that involves incising or carving by hand, dots, dashes, hatches, lines, and shapes into the surface of metal plates to form images including letters.”
Bespoke. The word conjures images of fine quality, handcrafted items. Artisan Books fit this description; they make beautiful books.
With clever composition and a fabulous use of light David Prince regularly shoots for Victoria Secret, Louis Vuitton, Talbots, Coach and a host of other luxury brands.
Whether the subject is food, bedding, jewelry or interiors, his work generates object lust and must certainly grow sales for extravagant items.
Imagine a beautifully-designed coffee table book featuring amazing photographs which chronicle the flavors and aromas that make wine magical, wine recommendations, essays, and education. If you enjoy indulging your senses, you will love Alder Yarrow’s forthcoming book The Essence of Wine.
“To remove from advertising the veil of mystery in which it has become enshrouded; to set out the fundamental principles upon which the entire art is based and to explain in orderly and simple fashion the application of these principles to the problems of trade is the purpose of” Advertising and Its Mechanical Production.